The yr 2020 has taught us nothing greater than that in occasions of hardship and adversity, the liquor trade comes collectively to assist its personal. For Sailor Jerry, this has meant going again to its roots with the launch of an 18 month activation plan linked to ‘all in’ music.
Shoppers are lacking stay music experiences and ‘all in’ moments and Sailor Jerry helps to deliver this again by supporting the trade and partnering with likeminded music manufacturers.
The Sailor Jerry model is synonymous with tattoos, with the model’s namesake Norman Keith Collins aka Sailor Jerry being broadly recognised as a key affect within the artwork of recent tattooing. It’s additionally synonymous with music, with the Sailor Jerry Competition being held yearly to honour Collins’ legacy.
As such, in August Sailor Jerry launched a #supportyourlocalartist marketing campaign, the place the model partnered with impartial bands together with The Lifeless Love, Polish Membership and Eat Your Coronary heart Out, to deliver stay music experiences again to Sydney and Australia.
Sailor Jerry Model Ambassador, Lucille Rose, stated, “At Sailor Jerry, we stand robust and we stand collectively by means of powerful occasions, adversity and hardship.”
It wouldn’t be Sailor Jerry with out tattoos, so followers that managed to snap up one of many restricted tickets had the chance to be inked with a brand new tattoo, permitting the model to assist tattoo artists in addition to native music acts.
And the unique gigs had been additionally stay streamed throughout the Sailor Jerry Instagram web page to permit followers proper throughout the nation to tune in, even when they had been in lockdown.
“Our new music collection is our dedication to standing quick and we’re trying ahead to our followers becoming a member of us in getting behind the music trade and elevating a glass to the legends that make it tick,” says Rose. “We might all be separated bodily for the time being but when we stand quick collectively, we’ll come out the opposite finish.”
To proceed the music affiliation into 2021, Sailor Jerry has signed up for a partnership with one of many world’s most iconic music manufacturers, Rolling Stone.
Hannah Ellerkamp, Model Supervisor for Sailor Jerry, instructed Nationwide Liquor Information that ‘Sailor Jerry’ Norman Collins lived his life to the fullest going “all in” with every thing he did. So for the Sailor Jerry model it’s all about partnering with different like-minded companies – and Rolling Stone is a kind of.
“Subsequent yr we’ll grow to be the Platinum Accomplice for the Rolling Stone Awards. The occasion shall be in March and that’s in all probability as a lot as I can let you know however we’re tremendous excited to be part of this unique occasion. There shall be some actually high expertise performing and all I can say is watch this house,” she stated.
And in talking about what’s to come back for the Sailor Jerry model, Rose continued: “Simply keep tuned for what we’ve acquired deliberate for subsequent yr as a result of there’s going to be loads of music, loads of rum, loads of tattoos and loads of enjoyable.”
This text orginally appeared within the October concern of National Liquor News.