Nathan Apodaca is a person of many skills.
Most notably, these embody skateboarding down an Idaho freeway, sipping Ocean Spray Cran-Raspberry juice proper out of the bottle and lip syncing to Fleetwood Mac’s 1977 hit “Dreams.” All on the similar time.
However the TikTok star also can bag and stack potatoes, struggle fires and embroider beanies with the most effective of them.
After his aforementioned “Desires” video went viral on Sept. 25 — it now has 19 million views and three.7 million likes (and counting) — Apodaca’s web fame even spiked interest in Fleetwood Mac. Streams for “Desires” have greater than doubled, whereas gross sales have almost tripled since his video grew to become a sensation.
When Apodaca, 37, isn’t introducing old-school jams to a youthful viewers on the popular social video app TikTok, he works as a laborer at a potato warehouse in his native Idaho. (He was born and raised there, although his dad is of Mexican descent and his mother hails from the Northern Arapaho tribe in Wyoming.)
“We’ve been working ever for the reason that pandemic, getting potatoes out to whoever wants them,” Apodaca informed the Los Angeles Instances Thursday by way of Zoom.
As his viral fame ballooned, Apodaca realized he wanted to speak to the massive boss on the potato warehouse, the place his father additionally works.
“I used to be like, ‘So, I don’t know what’s happening. I’ve some issues happening the place I’ve a pair interviews. I simply must get this taken care of,’” he mentioned.
“Nicely, we’re happy with you,” his boss responded. “We’re excited for you.”
Inside a couple of days, Apodaca had an L.A.-based supervisor fielding interview requests.
The newly minted social media star additionally casually drops the phrase “bobbin” in dialog: He is aware of the ins and outs of embroidery machines properly by now, after lately buying considered one of his personal.
“I went and purchased myself an embroidery machine with my taxes,” he mentioned. “And I began making beanies, and I made like, $1,000 off these beanies, man. And it was loopy. After my machine paid for itself, I used to be rolling for a minute.”
These beanies characteristic Apodaca’s nickname, “Doggface” — in honor of hip-hop legend Nate Dogg — in addition to an assortment of his catchphrases, together with “DOWN FOO!” and “420 SOULJAZ.”
“I used to be like, ‘Man, I’mma purchase this machine, I’m gonna push this button and it’s gonna go to city. I’m not gonna must do nothing,’” Apodaca thought to himself. “After which I’m sitting there and I purchased it and I went to my girl, and he or she’s like, ‘Do you even know the way to do that?’ And I used to be like, ‘No, are you able to present me actual fast?’”
The “Doggface” design can also be a nod to Apodaca’s TikTok deal with, @420doggface208.
“420’s what I do,” he mentioned, referring to cannabis culture. “Doggface is the identify. And 208’s the place I keep.” (208 is the realm code for Idaho Falls, the place Apodaca lives and works.)
Again when TikTok was nonetheless often called Musical.ly, Apodaca merely glided by @doggface208. His two daughters, Makyla and Angelia, persuaded their dad to offer the app a strive.
His youngest, Makyla, was engrossed within the app when she came visiting from Montana, the place the women reside with their mother.
“I seen her doing a number of the dances, and I used to be like, ‘Wow, that appears fairly cool,’” Apodaca mentioned. “And I used to be like, ‘I do know I may try this.’ After which she’s like, ‘Yeah, proper.’
“And I used to be like, ‘Nicely, watch me.’ After which she filmed me, and me and her began doing it. Then she’s like, ‘Whoa.’ She’s like, ‘Yeah, that’s fairly cool. We really did it; we made a video.’”
Apodaca was hooked. His carefree, goofy nature interprets properly for the app and its dance challenges.
Finally, his daughter Makyla caved and helped him arrange an account of his personal — simply as Musical.ly was rebranded as TikTok round November 2017.
Below the @doggface208 deal with, Apodaca tried his hand at “The Git Up,” a dance trend coined by TikTok consumer Harvey Bass to a tune by the identical identify.
Makyla hopped on her dad’s skateboard and rolled backward, filming him as he grooved along to the country song.
In lower than 24 hours, Apodaca racked up 700,000 views and 100,000 likes.
“And I simply hear the bling, bling, bling: the likes, the hearts,” he mentioned. “And I’m similar to, ‘What’s goin’ on?’ Sittin’ there gettin’ on cloud 9.”
After his first brush with web fame, Apodaca virtually stopped posting.
“As a result of I used to be like, glad, blissful,” he mentioned. “After which my oldest daughter is the one which informed me, ‘No, you bought followers. You’re dumb if you happen to simply cease now.’ I used to be like, Nicely, what am I gonna do?’
“She’s like, ‘Nicely, duh, you at all times dancing. Simply dance!’”
Progressively, Apodaca constructed up 132,000 followers on that account — till TikTok banned him for a video selling his merchandise and beanies towards the top of final 12 months.
To not concern. A self-proclaimed stoner, he converted to the @420doggface208 account in January, slowly increase a fan base for his throwback tracks and happy-go-lucky perspective on life.
“All people at all times says ‘do extra skating movies.’ … I simply do me, mainly,” he mentioned. “And it places smiles on faces. And that’s what makes me blissful about it.”
Within the “Desires” clip, it seems, he was longboarding to work after his automotive battery died.
“I take advantage of my penny board after I wish to go someplace actual fast, actual quick,” Apodaca clarified. “I take advantage of my skateboard after I’m messing round and wish to attempt to break my ankle. After which I take advantage of my longboard after I wanna go coast.”
Though he’s now well-known as a Fleetwood Mac fan (his mother loves Stevie Nicks, he mentioned), the TikToker listens to absolutely anything and the whole lot. He couldn’t provide you with a style he didn’t like.
“I truthfully hearken to the whole lot: I’ve listened to nation, being in Idaho, clearly,” Apodaca mentioned. “I like reggae. I hearken to freakin’ EDM. I like something that gots a beat. And that’s why my daughters, they at all times snort at me. As a result of it don’t matter the place we’re at: If I hear a tune, and it’s transferring, my physique simply does what it does.”
That bottle of Ocean Spray he gulps in his “Desires” video? He buys the massive jugs to economize and estimates he goes by means of about one a day. The colder, the higher.
As for that feather tattoo on the aspect of his head, it represents his mother’s Native aspect of the household, and accommodates the Northern Arapaho flag.
“I’m Native-Mexican,” Apodaca mentioned. “I’ve at all times embraced either side of my dad’s heritage, my mother’s heritage. Cholo all the best way. I reside it. I like it. It don’t matter. They will label me, no matter they need, however I’ll reside it.”
Not even per week into his viral success, Apodaca is taking the newfound consideration in stride. Since Saturday, he has obtained $10,000 in donations from followers by way of Venmo, Money App and PayPal. He’s “feeling blessed,” he says, and plans to spend that cash on his dad and mom, automotive repairs and a brand new RV.
And his “Desires” video even made followers out of Fleetwood Mac members. The band’s official Twitter account shared the clip not lengthy after he posted it, with the caption, “We love this!”
“I clearly ain’t asking nothing [from] them,” Apodaca mentioned, “as a result of they put out that genius, so massive ups to them. I’m simply blissful the world can vibe with me on it. And I’ve been blessed by the followers. They’ve been blessing me.”