The 14 Latina Makeup Brands Founded By And For Latinas

Mexican-American Kat Von D (who, earlier than she made it in cosmetics, was recognized for her work as a tattoo artist) needed high-performance make-up that was vegan and cruelty-free, so she made some. The model began with simply 4 crimson lipsticks and grew into an award-winning firm that makes wealthy foundations, eyeshadow palettes, and, in fact, the model’s well-known tattoo eyeliner. Whether or not you are into makeup art or simply need a beat that’ll final you all day whereas going straightforward in your pores and skin—you possibly can’t go improper with this model.

“Siempre cruelty-free,” guarantees Alamar Cosmetics about each product. The corporate was based by Gabriela Trujillo who named the corporate after the Cuban barrio she was born in—Alamar. 

The model comes extremely beneficial by Dominican life-style and sweetness influencer Melissa Flores for sentimental causes. “The names of the entire merchandise are tremendous relatable as a result of it is how I converse at residence—spanglish. All of my childhood reminiscences come speeding again once I use one in all their merchandise.”

Rising up in a family along with his mother, aunt, and cousin, all El Salvadorian ladies who cherished their magnificence merchandise, Angel Merino naturally fell in love with cosmetics too. After making a reputation for himself on Instagram whereas working at a Nordstrom MAC counter, Merino realized there was void he may fill within the cosmetics house. Moderately than mixing quite a few highlighter shades to create the suitable one—he may simply market one. Quickly, Artist Couture (and it is many, many merchandise) was born. 

Gabriela Hernandez  idolized her grandmother’s glamorous appears to be like and honored them by founding her personal make-up model, Bésame Cosmetics, in 2004. Her merchandise, silky and highly-pigmented for lengthy wears, are cruelty and particularly formulated for delicate pores and skin. 

Of Vive Cosmetics, Flores says, the model “embodies the Latin tradition—vibrant, cheeky, passionate.” The model’s founders had been bored with seeing the sweetness trade use Latin Individuals for inspiration whereas giving them not one of the credit score. 

So, Leslie Valdivia of Mexican descent and Joanna Rosario-Rocha, who’s Mexican and Puerto Rican, based Vive which is operated and marketed solely by Latin Individuals. 

Giselle Hernandez launched Glam Lite with the maxim that magnificence is not one dimension suits all. After years of being bullied for her weight, Giselle, who moved to New York from the Dominican Republic, determined sufficient was sufficient. She was sick of being reminded that she did not match the standard magnificence commonplace, so in January 2018, she invested her life financial savings into the viral Pizza Palette. Years later, her shimmery and vibrant eyeshadow palettes—which have expanded to burgers and cake—are nonetheless promoting out. 

Araceli Magnificence mixed two issues the founder loves most: make-up and her Mexican heritage. Licensed cosmetologist and make-up artist Araceli Ledesma set out to create high-quality eyeshadow palettes, lashes, highlighters, and instruments that do not break the financial institution. She did simply that and celebrated by launching her model on Mexican Independence Day.

Desir’s additionally a fan of Sigma Magnificence, a model recognized largely for its brushes which can be beloved by many a magnificence influencer. Sigma was based by Dr. Simone Xavier, a scientist, and Rene Xavier Filho, an engineer. The Brazilian spouse and husband launched their firm with a single brush and have since expanded to make-up.