The British artist, who studied 3D digital design and animation at Hampstead High-quality Arts, additionally designed the VR exhibition.
Graceland, Attempt My Finest (2020). Oil and acrylic on canvas. Courtesy the artist and Maddox Gallery.
Graceland is exhibiting new work in a web-based exhibition introduced by Maddox Gallery, London, that continues till 20 November. Entitled ‘As Above, So Below’, the works are displayed inside a digital deserted motel with a bloodstained carpet and a horror film soundtrack.
She designed the idea, floorplan, and neon gentle sculptures that line the hallways earlier than handing the venture over to Emperia, a British firm that specialises in 3D environments.
‘I had it in my head precisely how I wished it to look and Emperia did an important job bringing the concept to life,’ she stated.
Grace McCalla, ‘As Above, So Under’ exhibition view. Picture: Sam Gaskin.
Primarily based in Hackney Wick, the artist, also called Grace McCalla, makes use of blocks of vibrant color and clear strains in a mode paying homage to Michael Craig-Martin or Pendleton Ward, creator of cartoon sequence The Midnight Gospel (2020) and Journey Time (2010-2018).
An imagined America looms giant in her work, which references Día de Muertos designs, Rodeo Drive luxurious, and Ed Hardy tattoo tropes. In a video about her observe, she likens these references to the usage of symbolism in spiritual artwork.
Graceland, Cwarantine (2020). Oil and acrylic on canvas. Courtesy the artist and Maddox Gallery.
Seen collectively, the work counsel the inadequacy of faith, hedonism and consumerism within the face of a profound, up to date disaster.
‘I’m closely influenced by the darker aspect of the human ego and psychology, and fascinated by the concept of “the unknown”, which results in a wonderland of questions—whether or not these be with regards to human consumption or psychological well being,’ she stated.
A number of works counsel anxieties induced by the pandemic and our efforts to alleviate them, together with baths, bubbly, Birkin luggage, and self-help slogans. However these palliatives by no means appear to be sufficient. Even within the tub, a rubber duck Donald Trump is poised to disturb. —[O]