Throughout Japan’s thriving sneaker tradition, atmos has decisively taken the reigns as one of the crucial prolific boutiques on that aspect of the world; comparatively, their US presence is way extra quiet as they solely have one New York retailer to their identify. However little did we all know, the retailer lengthy had plans of rising additional stateside, a aim that’s a lot nearer in sight as they be part of forces with UBIQ beneath the umbrella of atmos USA.
Properly-acquainted, atmos and UBIQ founders Hommyo Hidefumi and John Lee have fostered a relationship greater than 20 years within the works. Like-minded of their love of sneakers and classic clothes, the 2 initially collaborated on Chapter World earlier than founding their very own respective imprints. Collectively as soon as once more, we’ll see each of their expertise give strategy to the expansion of atmos USA in America by means of an extra refined e-commerce channel and an intensive calendar of collaborations.
And although a lot of the latter remains to be beneath wraps, the label was capable of have a good time their merger with the discharge of their Puma Suede. Just like UBIQ’s previous Vans choices, the silhouette dons a print of heavy Japanese affect and a becoming “Three Tides Tattoo” title. See-through logos are nearly invisibly layered atop the profile, partially tinting a mosaic of toonified folklore, geishas, and additional cultural figures. Elsewhere, black suedes wrap the toe upwards, dyeing the laces, heel tab alongside.
As of proper now, atmosUSA.com is reside now. Down the highway, you’ll be able to count on particular advertising and marketing activations, new product, and way more on the Philadelphia, D.C., and New York shops.
atmos x UBIQ x Puma Suede “Three Tides Tattoo
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