Glenfiddich proprietor William Grant & Sons has raised £100,409 (US$132,300) from its on-line charity public sale, which shall be donated to The Drinks Belief and The Ben in Scotland.
The Balvenie Morgan vintage-style automobile offered for £31,500 in the course of the charity public sale
The #StandFast Charity Public sale took place online via Whisky.Auction from 19-28 July, and was hosted by William Grant & Sons’ manufacturers, together with Hendrick’s Gin, Glenfiddich, The Balvenie, Monkey Shoulder, Sailor Jerry, Tullamore Dew, Drambuie, Reyka Vodka and extra.
Chris Gardner, CEO of The Ben in Scotland, stated: “We wish to thank all of the manufacturers concerned in donating such implausible gadgets to this public sale and are overwhelmed by the amount of cash that has been raised. This donation allows us to proceed serving to the hospitality trade in Scotland.”
The spotlight of the 300-strong public sale was The Balvenie Morgan four-seater roadster, which offered for £31,500 (US$41,500) and got here with a visit to the Morgan manufacturing unit.
A visit to the Glenfiddich Distillery in Speyside and a weekend in Iceland, residence to Reyka Vodka, raised almost £10,000 (US$13,100) collectively.
Contributors additionally had the chance to bid on a visit to the Hendrick’s Gin Palace in Scotland and meet grasp distiller Leslie Gracie, which in the end offered for £6,000 (US$7,900). An Eastwood Airline Tremolectric electrical guitar adorned with a Sailor Jerry tattoo graphic additionally raised £850 (US$1,120).
Each charities will use the cash raised to supply “vital” monetary, vocational and psychological well being help to hospitality staff who’ve been affected by the Covid-19 pandemic.
Ross Carter, CEO of The Drinks Belief, stated: “The extent of help that William Grant & Sons has proven in the direction of The Drinks Belief’s work by way of Covid-19 has been second to none.
“This can be a very vital sum of cash and can assist help quite a few folks in want of assist on this troublesome time. This, added to the numerous donations made by William Grant & Sons in current months have been humbling. Thanks to all of the William Grant & Sons crew and to all of the profitable bidders of the #StandFast Charity Public sale.”
Whole funds given to The Drinks Belief and The Ben in Scotland so far by way of William Grant’s Stand Quick Marketing campaign totalled £260,000 (US$342,500).
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