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Ntwrk to Launch Apparel Collection by Overtime and Sierato – WWD

December 7, 2020
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Ntwrk to Launch Apparel Collection by Overtime and Sierato – WWD
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Ntwrk and digitally native sports activities community Extra time have teamed on an apparel assortment impressed by sneaker customizer and longtime Extra time collaborator Sierato.

The gathering comprised of apparel together with Ts and hoodies and a pair of Nike Air Pressure 1 sneakers designed by Sierato is supported by an episode of Extra time’s “Trick My Kicks” on the artist’s beginnings as a tattoo artist and later sneaker customizer. The gathering launches at 8 p.m. in the present day.

Extra time has partnered with Sierato, whose actual identify is Cory Bailey, on numerous initiatives prior to now together with two attire collections. The newest attire assortment options galaxy prints, lightning, Sierato’s signature airbrush and masking tape and tags that learn “Laboratory Pattern not for Business Use,” nodding to the artist’s basement in Baltimore the place he customizes footwear. Costs vary from $40 for T-shirts to $300 for the personalized sneakers.

“In the identical approach that Extra time has supported athletes on their journey to get to the subsequent stage, I do know we are able to do the identical for artists, designers and creators,” stated Tyler Rutstein, common supervisor and head of merchandising at Extra time. “Sierato is the right embodiment of that — an artist who by no means gave up on his goals and created his personal path. We’re excited to accomplice with Ntwrk on this launch due to our alignment as disruptors in our respective areas. Extra time has disrupted sports activities content material for the subsequent era and Ntwrk is shaping the tradition of drops and commerce from attire to footwear.”

As well as, Ntwrk simply wrapped its Past the Streets digital artwork honest that featured artists and types comparable to André Saraiva, Futura2000, Mister Cartoon, Felipe Pantone, Shantell Martin, Shepard Fairey, Ron English, Joshua Vides, Takashi Murakami, Mitchell & Ness, Claw Cash and Chinatown Market, amongst others.

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