Landmark Deal Establishes Iconic Pairing of Hashish and Bike Cultures
VANCOUVER, Dec. 15, 2020 /PRNewswire/ – Hollister Biosciences Inc. (CSE: HOLL) (OTC: HSTRF) (FRANKFURT: HOB) (the “Firm“, “Hollister Hashish Co.” or “Hollister“) has its roots within the birthplace of the American biker, and Easyriders has been the definitive voice of bike tradition for half a century. As a part of Easyriders’ Fiftieth-anniversary celebration, the Firm signed an unique settlement with Hollister Biosciences to introduce a nationwide line of hashish merchandise that embody the biker spirit and ethos. It’s anticipated that the brand new line will make its debut subsequent month with pre-rolls and mini pre-rolls, adopted by a hashish tattoo balm that is utilized on to the pores and skin after new ink, with a full line of merchandise coming in 2021.
The Firm feels the market potential for these merchandise is critical, however so is the cultural significance contemplating the 2 corporations concerned.
Easyriders journal debuted shortly after the groundbreaking 1969 movie Simple Rider through which Peter Fonda and Dennis Hopper painting bikers touring throughout the American Southwest. Equally, Hollister Biosciences is predicated in Hollister, California, house to an notorious 1947 biker rally that birthed the outlaw biker picture and impressed the Marlon Brandon movie The Wild One. Hashish, which had developed its personal outlaw tradition just a few many years earlier than, grew to become a staple amongst bikers within the late ’60s onward. As epitomized within the pages of Easyriders, this vibrant biker tradition grew past its outlaw origins to encourage an impartial spirit that embraces exploration, Americana and the sense of freedom that solely comes from driving.
This can be a tradition that accepts nothing lower than whole authenticity. That features its selection in hashish, and that’s the reason Hollister Biosciences and Easyriders have been destined to take this journey collectively. From their historic roots in biker tradition to their embrace of its visible iconography, these corporations will provide the primary really genuine hashish merchandise for probably the most iconic cultures in fashionable American historical past.
“My imaginative and prescient for Hollister has all the time been to pay homage to the superb biker tradition that has permeated the worldwide panorama over the previous few many years by combining it with superb hashish merchandise,” says Carl Saling, the Co-Founder, CEO and Director of Hollister Biosciences. “Easyriders is among the most iconic and recognizable international biker manufacturers. We’re proud to be their unique hashish companion, and we look ahead to producing a very genuine expertise throughout the hashish SKUs we develop and distribute throughout America.”
Hollister Biosciences, whose merchandise are presently present in practically 300 dispensaries in California and greater than 80 in Arizona, takes a seed-to-shelf method that rigorously scales up small-farm type manufacturing that meets the best high quality requirements. As a part of the brand new settlement, the corporate will introduce Easyriders pre-rolls and tattoo balms into the California market in early 2021 with a full line of merchandise to comply with. Like an eastbound journey on Route 66, Arizona comes subsequent, and the remainder of the American markets will comply with.
Pepper Foster, President of Easyriders, said, “My imaginative and prescient for Easyriders has been to pay homage to the 50 years of this iconic journal and to Joe Teresi who launched Easyriders within the late Sixties. The primary journal hit the stands in June 1970, and 50 years later, we’re proud to hold the torch, increasing upon that yen to be devoid of restraint by taking a broader have a look at what it means to be a biker within the twenty first century whereas staying related to our authentic roots. In persevering with our dedication to authenticity, we’re proud and excited to companion with one other iconic model, Hollister. We invite you to take the journey with us. Trip laborious. Trip quick.”
The phrases of the deal are; 2-year unique settlement on all hashish merchandise within the US with an 80:20 internet income cut up in favour of Hollister with choices to resume for subsequent phrases.
About Easyriders
In 1970, Easyriders established itself as a platform for bike lovers to immerse within the rugged, on-the-road life-style championed by the counterculture motion and greats like Steve McQueen, Peter Fonda and Dennis Hopper. Problems with civil rights, the Vietnam Warfare (and ensuing protests), political scandal and the rising era hole fueled our obsession with wind-swept freedom and ingrained Easyriders with its overarching sense of riot.
Greater than {a magazine}, Easyriders is a life-style.
In celebration of our Fiftieth anniversary, we’re shifting with the occasions and increasing the model to embody unique, major-label product collaborations; insider occasions and music festivals; and a quarterly espresso desk–type ebook — that is 4 thick points per 12 months jam-packed with attractive pictures and have tales.
With a nod to our roots in independence, ardour and freedom, and with newfound emphasis on worldwide journey, design and leisure, Easyriders has flown full throttle into a brand new period. Be part of us as we embark on this subsequent journey.
About Hollister Biosciences Inc.
Hollister Biosciences Inc. is a multi-state hashish firm with a imaginative and prescient to be the sought-after premium model portfolio of progressive, high-quality hashish & hemp merchandise. Hollister makes use of a high-margin mannequin that controls the entire course of from manufacture to gross sales to distribution for what’s greatest described as seed-to-shelf hashish. Merchandise from Hollister Biosciences Inc. embrace HashBone, the model’s premier artisanal hash-infused pre-roll, together with concentrates (shatter, budder, crumble), distillates, solvent-free bubble hash, pre-packaged flower, pre-rolls, tinctures, vape merchandise and full-spectrum excessive CBD pet tinctures. Hollister Hashish Co. moreover gives white-labeling manufacturing of hashish merchandise. Our wholly owned California subsidiary Hollister Hashish Co is the primary state and domestically licensed hashish firm within the metropolis of Hollister, California, birthplace of the “American Biker.”
Web site: www.hollistercannabisco.com
The CSE, nor its regulation companies supplier, doesn’t settle for duty for the adequacy or accuracy of this launch.
Ahead-Wanting Info: This information launch consists of sure statements that could be deemed “forward-looking statements”. The usage of any of the phrases “anticipate”, “proceed”, “estimate”, “count on”, “might”, “will”, “would”, “undertaking”, “ought to”, “imagine” and related expressions are supposed to determine forward-looking statements. Though the Firm believes that the expectations and assumptions on which the forward-looking statements are based mostly are affordable, undue reliance shouldn’t be positioned on the forward-looking statements as a result of the Firm can provide no assurance that they may show to be right. Since forward-looking statements tackle future occasions and situations, by their very nature they contain inherent dangers and uncertainties. These statements communicate solely as of the date of this Information Launch. Precise outcomes might differ materially from these presently anticipated because of plenty of components and dangers together with numerous danger components mentioned within the Firm’s disclosure paperwork which might be discovered underneath the Firm’s profile on www.sedar.com
SOURCE Hollister Biosciences Inc.
