- Danielle Wightman-Stone
Monday, 04 January 2021
Spiced rum Sailor Jerry has launched a jewelry collaboration with East London design duo Hatton Labs, which goals to unite trend and tattoo followers.
The unisex capsule jewelry assortment designs are in honour of Norman ‘Sailor Jerry’ Collins, every impressed by his notorious ‘Flash Artwork’ fashion of tattooing made well-known from the Forties-Seventies.
The gathering options pendants, rings and earrings characteristic 5 of Sailor Jerry flash icons solid, together with two pin-up women, his pet monkey ‘Romeo’, an enlarged shark and a Hula Woman, the symbol of Sailor Jerry recognised worldwide.
The unisex items have been crafted in treasured metals and set with opulent colored gems. Sharp 18k Rose Gold items are starkly contrasted with mild Blue Topaz, whereas heat 18k Gold items are set with vibrant, juicy Watermelon Tourmalines, a gemstone newly added to the Hatton Labs portfolio for the gathering.
Every flash icon within the jewelry assortment has been chosen by Hatton Labs from tons of of Sailor Jerry archive iconography pictures and images to encapsulate basic Americana tradition while additionally nodding to the underground, modern-day subcultures which are prevalent right this moment.
Commenting on the collaboration, Hatton Labs stated in an announcement: “It’s an enormous honour to have the ability to work with the paintings of somebody as pioneering as Norman ‘Sailor Jerry’ Collins. The chance to carry a few of his illustrations to life from 2D to 3D, with the ability to translate this imagery into treasured metals and stones for the primary time, it’s like we’re making a trophy and memento to Norman’s narrative and historical past.”
The Sailor Jerry x Hatton Labs assortment can be accessible worldwide straight from www.sailorjerryxhattonlabs.com. Costs vary between 185 to 215 kilos, with two one-of-a-kind items with diamonds and emeralds priced at 2,500 kilos and seven,500 kilos respectively.
Photographs: courtesy of Sailor Jerry x Hatton Labs