Spiced rum model Sailor Jerry is marking what would have been the one hundred and tenth birthday of its namesake, Norman ‘Sailor Jerry’ Collins, with a particular inventive collaboration.
Collins, extensively thought to be the daddy of the standard tattoo, is famed for his ‘flash’ artwork fashion. His tattoos usually featured iconography from Hawaii – the place he constructed his fame within the artwork within the Forties – corresponding to hula women, swallows, ships and anchors. His nickname, Sailor Jerry, originated in his affiliation with the US Navy.
In addition to being an acclaimed artist, he innovated on a technical stage in tattooing, from trendy machine configurations and sterilisation strategies to the introduction of purple ink.
His flash kinds proceed to have an affect on tattoo, trend and artistic design, with modern-day celebrities together with Harry Types, Mily Cyrus and Justin Bieber sporting Forties-style symbols.
Supporting tattoo heritage, together with the humanities, trend and music, is a key tenet of Sailor Jerry Spiced Rum’s model ethos. It has been supporting artists in quite a few methods in the course of the Covid-19 pandemic by means of its #supportyourartist campaigns.
To have fun Norman ‘Sailor Jerry’ Collins’ life and artwork, and to mark his one hundred and tenth birthday on 14 January, the rum model has partnered with London-based jeweller Hatton Labs to create a limited-edition capsule assortment of his most admired works as 3D jewelry items.
The gathering options two one-of-a-kind items with diamonds and emeralds, alongside the primary assortment. Items are in the stores at www.sailorjerryxhattonlabs.com.
14 January 2021 – Bethany Whymark