Jerry Lorenzo has commemorated his newest enterprise deal in everlasting method.
Simply hours after saying his long-term partnership with Adidas, the Fear of God founder took to social media to unveil his Three Stripes neck tattoo. The minimalist design is a nod to one of many sportswear big’s most recognizable logos: these three parallel traces which can be seen all through Adidas’ attire, footwear, and equipment designs.
Lorenzo, a earlier Nike collaborator, was just lately appointed as the top of Adidas’ rising basketball division, driving each its enterprise and artistic methods. As a part of the deal, Lorenzo will work with the Adidas group to ascertain Concern of God Athletics, an off-shoot model that may give attention to activewear and efficiency basketball merchandise.
“It is a position that’s unprecedented in its very nature and nuanced attribution that it defies all titles and conventional definitions,” Lorenzo stated in a press launch. “It is a fearless transfer the place shared imaginative and prescient and conviction are on the coronary heart of the accretion of two manufacturers shaping sports activities and tradition, with the aim to really multiply our nuanced strengths to revolutionize the efficiency basketball business without end. Adidas and Concern of God share the identical dream for the way forward for basketball, on and past the court docket, and we sit up for altering the face of the business by way of a brand new mannequin that may unfold earlier than us within the coming years.”
Keep tuned as extra particulars concerning the Lorenzo and Adidas partnership grow to be accessible.