The “Highlight” tv industrial marks a pivotal second for Rockstar Vitality, which was acquired by PepsiCo final yr because it expands within the world, fast-growing vitality class. The model is introducing new artistic, contemporary packaging, and dialed-up digital parts, together with model web site and social channels, in addition to taste improvements and new stars becoming a member of the Rockstar Vitality ambassador household. The portfolio-wide, world visible refresh was created in- home by PepsiCo’s International Design workforce and contains a extra trendy and timeless star emblem.
After its Tremendous Bowl premiere, the “Highlight” marketing campaign rolls out on a number of platforms through the first quarter of 2021, with further activations deliberate all year long.
“PepsiCo has at all times seen the potential of Rockstar Vitality as a cultural chief,” stated Fabiola Torres, PepsiCo Chief Advertising Officer and Senior Vice President of the Vitality Class. “2021 might be a pivotal second for the model because it deepens its cultural connections within the worlds of music and sports activities. Tremendous Bowl is simply the beginning of a number of milestone moments the place we’ll be reenergizing not solely Rockstar Vitality’s core followers, but additionally an entire new group of vitality drinkers, as we have a good time the journey of those that put within the work. Vitality drinks have limitless potential for us, and that is solely the start.”
ROCKSTAR ENERGY: “Highlight”
The brand new Tremendous Bowl advert accessible HERE showcases Lil Child illuminated by a brilliant highlight. As he shares his journey of how he needed to grind to shine, the highlight catches these round him who are also on their path to stardom, together with Rockstar Vitality professional skateboarder Chris Joslin, and gaming icon and 100 Thieves founder and CEO, Nadeshot. The spot additionally options rising cultural influencers and native heroes – together with a barber, tattoo artist, and first responder – exhibiting the significance of hustle in any respect ranges. The spot was created and directed by Goodby, Silverstein & Companions, and Grammy-winning director Dave Meyers.
“When Rockstar approached me about this Tremendous Bowl advert, I knew immediately that I needed to be part of it,” stated Lil Child. “It is all concerning the exhausting work and hustle that it takes to succeed. Some folks assume I had prompt success, however they do not perceive how exhausting I labored. I do know what it is wish to fall flat and the way it feels when your vitality is tapped. I nonetheless hustle day by day to make my music and share it with my followers. Rockstar Vitality helps me do this.”
About Rockstar Vitality
Rockstar Vitality, based in 2001, produces drinks that have a good time the younger hustlers who are targeted on their journey. With over 20 Rockstar Vitality merchandise and 5 sublines accessible at comfort and grocery shops in over 30 international locations globally, Rockstar offers you a daring, refreshing enhance, full of advantages and loaded with flavors. For extra data, go to www.rockstarenergy.com
About PepsiCo
PepsiCo merchandise are loved by shoppers multiple billion occasions a day in additional than 200 international locations and territories all over the world. PepsiCo generated greater than $67 billion in internet income in 2019, pushed by a complementary meals and beverage portfolio that consists of Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio consists of a variety of fulfilling meals and drinks, together with 23 manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the International Chief in Handy Meals and Drinks by Successful with Function. “Successful with Function” displays our ambition to win sustainably within the market and embed goal into all elements of the enterprise. For extra data, go to www.pepsico.com.
About Lil Child
Grammy-nominated Lil Child has been one of the most dominant and critically acclaimed names in rap since his first launch in 2017. This February, he launched My Flip, which entered The Billboard 200 at #1, hovered within the Prime 5 for 15 weeks, after which returned to #1 three months later. The album was the #1 Streamed and #1 promoting album of any style for 2020. In 2021, Child’s catalog reached 21 billion world streams, had 5 consecutive #1 songs on city radio, gained the BET Award for Greatest New Artist, named Vevo’s Prime Performing Hip-Hop Artist of 2020, named MVP on Rap Caviar. He gained the highest award of International Artist of the Yr on the Apple Music Awards. The Greater Image” was nominated for 2 Grammy’s for Greatest Rap Efficiency & Greatest Rap Track.
Media Contact:
Josh Levitt: 949.981.0757 / [email protected]
Jacie Prieto Lopez: 310.804.5115 / [email protected]
SOURCE PepsiCo
