The brand new identify KVD Magnificence will preserve the legacy initials however will tackle a special which means because the model strikes into this new part. KVD will now stand for Kara, Veritas, Decora—Latin for Worth, Fact, Magnificence.
KVD Magnificence provides you the instruments to reside your magnificence reality: With its high-pigment, high-performance make-up, the artistic potentialities are countless for self-expression. The model believes in embracing outsiders, artistry with out boundaries, celebrating particular person expression, and being world-conscious. Respecting the planet and people who inhabit it is usually of utmost significance. KVD is 100% vegan and cruelty-free, and dedicated to changing into extra sustainable, difficult themselves to make use of totally recyclable packaging, post-consumer recycled supplies and refillable compacts at any time when attainable.
The streamlined model positioning is reflective in KVD Magnificence’s new marketing campaign imagery, which may already be seen on its web site and social media channels with further roll out onto advertising and marketing supplies, product launches, and extra. Up to date product packaging may also be rolling out to align with the brand new look. Whereas the model itself may have a recent, new feel and appear, their current merchandise and beloved bestsellers like their eyeliner with a cult-following Tattoo Liner, Lolita Eternal Liquid Lipstick, and Lock-It Basis will all keep true to their high-performance outcomes and stay in the identical formulation.
With a brand new, polished model place, KVD Magnificence is saying its first International Director of Tattoo Artistry, Miryam Lumpini. Now an ‘it woman’ inside the Los Angeles tattoo scene, Lumpini grew up within the Swedish countryside and immigrated to the US to pursue her ardour in tattoo artistry, ultimately inking high-profile celebrities together with Jhené Aiko, Keke Palmer, Kehlani and extra. Lumpini will function the model’s in-house tattoo artistry professional, supporting artistic initiatives by growing tattoo-inspired designs for advertising and marketing and product, and creating make-up artistry content material.
“Collaborating with KVD Magnificence has been a dream come true,” Lumpini says. “I’ve been a follower of the model because the very starting—it made tattoo tradition extra acceptable and inspired the neighborhood to see it as a type of self-expression. There was once a stigma related to tattoo tradition, and also you have been seen as a insurgent in the event you had any. KVD Magnificence acknowledged this as an artwork type and embraced this neighborhood of artists like myself that have been sometimes ignored within the magnificence business.”
Including to the expertise, the model can be revealing its world-class roster of world make-up artists, which incorporates Christian Schild (Germany), Fanny Maurer (France), Sandra Saenz (U.S.A.), and Anthony Nguyen (U.S.A.) This choose group of artists will likely be leveraged throughout numerous platforms to share their talent set with shoppers and media alike. Every artist will work intently with the model for press options, photograph shoots and editorial, educating world grasp lessons, creating unique content material on the model’s social media channels, and extra.
Anthony Nguyen (U.S.A.): “Make-up has served as my artistic outlet for storytelling and with the flexibility of KVD Magnificence merchandise, the probabilities are countless. I am past excited to associate up with KVD Magnificence as this 12 months’s International Veritas Artistry Ambassador, cannot wait to share and create artwork with you all!”
The brand new model and advertising and marketing methods are led by two magnificence business veterans, Sarah Koch, Senior Vice President and Basic Supervisor for Kendo Manufacturers, and Tara Loftis, International Vice President of Advertising and marketing and Public Relations for Kendo Manufacturers. Loftis’ 15+ years of strategic advertising and marketing expertise has helped to develop and develop iconic manufacturers inside the Kendo Manufacturers portfolio, in addition to magnificence business favourite, Too Confronted. Sarah Koch has spent the vast majority of her 15+ 12 months retail profession in magnificence specializing in model constructing and incubation at Kendo Manufacturers and Sephora North America. She is credited with rebuilding one other Kendo model, OLEHENRIKSEN, and now oversees the general strategic world model administration of KVD Magnificence and Chunk Magnificence along with OLEHENRIKSEN at Kendo Manufacturers.
“KVD Magnificence has a close to 13-year historical past of making unimaginable, award-winning, bestselling merchandise—now’s merely the time for us to revitalize the model and reconnect with our shoppers in a real manner. That is the start of an vital chapter, and it was important for us to design a disruptive advertising and marketing plan, whereas aligning with top-tier, best-in-class artistry expertise that displays and respects our model heritage in each tattoos and make-up.” says Loftis.
“As our shoppers and the wonder business proceed to evolve, so does KVD Magnificence’s legacy,” Koch says. “The up to date crest and marketing campaign imagery mirror a brand new part for the model, one the place we champion artistry with out limits, have a good time the person, and take care of the planet. We’re trying ahead to sharing our new imagery, artists, and merchandise with the world.”
ABOUT KVD BEAUTY:
KVD Magnificence stands for Kara, Veritas, Decora—Worth, Fact, Magnificence—as a result of your reality is effective and exquisite. We create high-pigment, high-performance make-up impressed by tattoo artistry, like our #1 award-winning Tattoo Liner. With long-wear, ink-like pigment and needle-sharp precision, it is the uncontested holy grail of liquid eyeliner. However we stand for extra than simply efficiency: Our make-up is 100% vegan and cruelty-free, we care in regards to the planet, and we champion artistry of all types—not simply make-up. We have a good time the person by inventive self-expression and limitless creativity. And above all, we provide the instruments to reside your magnificence reality.
KENDO BRANDS solely owns and operates KVD BEAUTY. KENDO is an progressive magnificence model incubator that creates and acquires magnificence manufacturers and turns them into world powerhouses: FENTY Magnificence by Rihanna, OLEHENRIKSEN Skincare, Marc Jacobs Magnificence, Chunk Magnificence, Lip Lab Shops, and KVD Magnificence. KENDO places of work are in San Francisco, Paris, Dubai, London, São Paulo, Sydney and Singapore.
SOURCE KVD Magnificence