Rowdy bassline rap trio Bad Boy Chiller Crew have been tipped for stardom in 2020, with a UK-wide tour and plans to journey the world, however issues clearly didn’t fairly pan out that manner for MCs Kane, Clive, and GK. As an alternative, the Crew regrouped on their new sprawling farmstead exterior of their hometown of Bradford, within the Northern UK county of West Yorkshire, and channelled lockdown boredom into what they do greatest: making bangers and happening benders. Since final yr’s aptly titled Full Wack No Brakes, there’s been the twinkly 2-step of “Needed You” and a nudging, winking Christmas single known as “White White Christmas,” in addition to lager-assisted tattoo roulette and a digger-powered slip ’n’ slide. Earlier this month, a gentle groundswell helped nudge them into the UK Prime 40 with the wildly catchy lead single from Charva Anthems, “Don’t You Fear About Me,” a music that appears like an alcopop tastes: candy and fizzy, with a neat little bit of chew. When you’ve got sufficient of them, you’ll really feel nice after which slightly bit sick.
Having been snapped up by a serious label, the Crew have polished up their organ home and bassline sounds, and among the references have had an improve too—extra Gray Goose than Smirnoff, BMWs swapped in for filth bikes—however largely the elements keep acquainted: specifically, getting licked and transferring fast. “Neglect Me,” “Don’t You Fear About Me,” and “Get Out My Head” all comply with the same method. There’s an outsourced feminine vocal refrain that sounds immediately acquainted on first pay attention (most of them are lifted, royalty-free, straight from Splice), which is paired with punchy, sidewinding verses. It’s a setup that works greatest when the refrain is saved temporary and aloof, letting the snappy verses do the heavy lifting (“Up late, received flake,” from “Garments,” is economical lyricism at its thriftiest).
Kane, the very best MC of the three and a remarkably understated expertise in his personal proper, takes middle stage throughout the EP. His persona is essentially the most reserved—extra chiller than unhealthy boy, you would possibly say—however he’s nonetheless endlessly entertaining, and switches flows with the benefit and frequency of British climate. Clive’s no slouch both, and GK has baggage of charisma; not many individuals can carry off a lyric like “These lot know I’m a canine like Marley/Drive like Ken and I fuck these Barbies.” Like a hangover fry-up, it simply works. More often than not, anyway.
“She’s My World” is a little bit of a dud, with its awkward refrain and out-of-place (if catchy) Auto-Tuned components. The beat is a plodder, and the heartfelt crooning is forgettable in the identical manner that drunken rows at kicking-out time are typically consigned to historical past by the morning after. However the group have been open about their intentions to achieve a broader, extra business viewers, and get away of an in any other case hyperlocal music scene. Their transparency, unlikely star energy, and simple ear for a hooky movement are in all probability why so many individuals are keen them on already. Some new followers would possibly want a glossary—10 factors (or pints) to anybody within the U.S. who is aware of what a charva is—however with gear this moreish, the boys from Braddy would possibly simply make good on their international ambitions this yr.
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