What’s driving the success of Latin music? A variety of types by way of the Caribbean, South America and Mexico, in accordance with an evaluation by YouTube. “There isn’t any single signature sound or single nation that serves as the focus,” says music developments supervisor Kevin Meenan
4 years after the explosive success of “Despacito” — a track carried out by two Puerto Rican artists, Luis Fonsi and Daddy Yankee, and produced by two Colombians, Mauricio Rengifo and Andrés Torres — Latin music has continued to develop worldwide, maybe partly because of its cross-pollination and variety. “There isn’t any single signature sound or single nation that serves as the focus,” says YouTube music developments supervisor Kevin Meenan. “We’re seeing such a variety of expertise from throughout the musical and geographic panorama of the area escape and interact with the platform in distinctive methods.”
When Meenan spoke to Billboard in mid-September, over 30% of the entries in YouTube’s International High Songs chart featured artists from Latin America: Puerto Rico, Colombia, Argentina, the Dominican Republic, Mexico, Panama and Brazil. “These entries really characterize the various sounds from your complete area,” says Meenan.
That is among the major takeaways from an evaluation of Latin music video views and subscribers on YouTube, considered one of Billboard’s companions within the compilation of its world charts. For the interval spanning July 15, 2020, to July 14, 2021, Meenan and his workforce ranked the highest Latin music artists globally — all of whom are Puerto Rican or Colombian acts — and in 10 Spanish-language international locations and Brazil. For these 11 territories, the platform additionally ranked the highest 10 acts general and the highest 5 homegrown acts in every.
These rankings comply with an interview with Meenan wherein he shares among the developments and developments that emerged from YouTube’s exploration of the style, in addition to some ideas on its future.
Based mostly on this evaluation, what developments are you seeing?
Kevin Meenan One is the prevalence of extra conventional genres throughout our charts. That is notably true with regional Mexican, with artists like Christian Nodal and Grupo Firme actually changing into mainstays on each of YouTube’s International and U.S. High Songs charts, in addition to charts all through Latin America. Whereas the music has all the time had a powerful presence, it has simply been increasingly prevalent during the last 12 months. Grupo Firme not too long ago landed three songs on the U.S. High Songs chart and 10 songs within the Mexico High Songs chart in a single week. And Christian Nodal — who final 12 months landed his first entry within the Billion Views Membership — scored the primary International High Songs chart No. 1 by a regional Mexican artist together with his Gera MX collab, “Botella Tras Botella.”
What does that collaboration let you know concerning the evolution of Latin music?
It touches on a broader pattern within the area: A youthful technology of forward-thinking artists is infusing conventional genres they grew up with with extra fashionable sounds and aesthetics. A giant story there was Nataneal Cano’s Corridos Tumbados. Rancho Humilde’s YouTube channel has additionally been important to this story, reimagining each the sounds and the visuals historically tied to the genres. And it has resonated with followers — the channel has earned over 5 million subs and netted over 3.3 billion views since its launch.
The place else are you seeing this mixture of conventional and modern?
In Argentina, we now have seen L-GANTE and his self-described cumbia 420 motion actually deliver new power to cumbia. Artists like The La Planta in Uruguay and Raymix in Mexico have additionally fused extra fashionable sounds with the cumbia custom. In Brazil, artists proceed to place a contemporary spin on sertanejo, maintaining it on the prime of our charts within the nation. And searching past Latin America, Rosalía continues to increase on flamenco in thrilling new methods. This recontextualizing and updating of genres with deep roots within the area has actually resonated with followers on YouTube, and is a pattern we sit up for seeing extra of in Latin America and past.
Sony Music Latin’s U.S. president not too long ago stated in a Billboard interview that collaborations are one of many cornerstones of the Latin explosion. Are you continue to seeing that play out?
As I famous earlier, the Christian Nodal and rapper Gera MX team-up on “Botella Tras Botella” was an enormous second on YouTube this 12 months and speaks to a bigger theme we proceed to see with the facility of well-thought-out collaborations. This isn’t a wholly new phenomenon. For years, our charts have been dominated by supergroup collaborations and remixes that includes reggaetón powerhouses from all through the area. However in 2021, the pattern stretches far past reggaetón, with collaborations now often crossing each borders and genres. Dangerous Bunny not too long ago teamed up with Aventura for a bachata-influenced reggaetón tune. Puerto Rican rapper Guaynaa earlier this 12 months collaborated with cumbia powerhouse Los Ángeles Azules. Spain’s Rosalía and Colombia’s J Balvin individually teamed up with Dominican Republic expertise Tokischa for dembow-leaning hits in early September and late August, respectively. And stateside, Snoop has teamed up with Banda MS. What’s so compelling is how genuine the collaborations are and the way seamlessly the artists can transfer from style to style.
What developments are you seeing in music video manufacturing by Latin acts?
As we have a look at the highest artists from area to area, one factor [that is] a typical theme is the distinctive methods they’ve gone past conventional music movies on their official artist channels.
In Argentina, for instance, Bizarrap’s prolific BZRP Music Periods video sequence — which options collaborations with expertise from all through Latin America and past — has actually served as a pressure within the area and past. The 40-plus-part sequence has amassed over 2.5 billion views, with a number of classes hitting our world chart.
In Brazil, sertanejo artists have taken the artwork of the livestream to a complete new degree all through the pandemic. Marília Mendonça final 12 months noticed 3.3 million peak concurrents on a livestream — a brand new report for a music occasion on YouTube. And naturally, the Canal KondZilla channel continues to function a house base for Brazil’s vibrant baile funk scene. The channel has amassed a jaw-dropping 64.8 million subscribers up to now, inserting him among the many prime 25 most subscribed channels on the platform.
In Mexico, Grupo Firme simply dropped a sequence of 10 dwell performances on YouTube in a single day, with every rapidly surpassing 1 million views and a number of other charting throughout markets. It’s a well-recognized format within the area, with artists often dropping dwell performances in lieu of studio releases. These efficiency clips seize the power of the music in a singular method.
If you put collectively an evaluation of prime music video artists for Billboard, you talked about how Tanzania’s Diamond Platnumz posts making-of and behind-the-scenes YouTube movies that enhance his subscriber numbers. Do you see that taking place within the Latin style?
Nicky Jam this 12 months launched The Rockstar Present by Nicky Jam, the place he sits down with company like Maluma, Sech, Luis Fonsi and Rauw Alejandro for prolonged discussions on music and life. Panama’s reggaetón veteran El Chombo has developed right into a form of music historian on his channel, often importing clips the place he discusses and deconstructs the work of artists from the world over.
Artists like Camilo, Sech, J Balvin and Mariá Becerra — who began as a YouTube creator — all often invite followers behind the scenes with content material like mini-documentaries or interviews with their collaborators. And taking issues in additional surprising instructions, Maluma final 12 months interviewed himself as his Papi Juancho alter ego and Raymix not too long ago posted an in depth keytar tutorial for his newest launch.
It’s not simply the artists’ channels themselves the place you see artists inviting followers behind the scenes. Channels like Mexico-based En Cortinas Con Luisto y Berth have emerged as a go-to vacation spot for artists from all through the area.
Do you see any musical types or territories blowing up within the close to future?
Dembow is having a breakout 12 months, with El Alfa, particularly, rising as a real mainstay on our International High Artists chart and spreading the sound far past the Dominican Republic. In early September and late August, we noticed each Rosalía and J Balvin, with “Linda” and “Perra,” respectively, discover the sound with their collaborations that includes the rising Dominican Republic-bred expertise Tokischa.
Argentina’s rising dominance on the worldwide charts — notably with extra conventional rappers and lyricists — can be an thrilling pattern to look at. Bizarrap’s channel has been central to the scene, with regional skills like Nicki Nicole, Khea, Cazzu, Duki and Trueno all making appearances. In some ways, the rise is, partly, the continuation of the freestyle rap custom, which continues to search out an viewers all through Latin America on YouTube. Channels like Crimson Bull’s Batalla de los Gallos and City Roosters put up huge numbers, hinting on the vibrant scene for up-and-coming rap expertise within the area.
High 10 Latin Artists Globally
1. Dangerous Bunny Six Puerto Rican artists are in world prime 10, with Dangerous Bunny main all of them. He landed 4 prime 10 hits, together with the No. 1 “Dakiti,” on the Billboard International 200. In March 2020, his album YHLQMDLG turned the highest-charting Spanish-language title within the historical past of the Billboard 200 (No. 2).
2. J Balvin The primary of 4 Colombian artists on this tally, Balvin had 9 No. 1 and 34 prime 10 hits on the Scorching Latin Songs chart, together with his collaboration with Black Eyed Peas, “RITMO (Dangerous Boys for Life).”
3. Myke Towers Since October 2020, the urbano artist from Puerto Rico has positioned 9 prime 10 hits on Scorching Latin songs and three on the Billboard International Excl. U.S. chart, most not too long ago together with his collaboration with Juhn, “Bandido.” For the primary time, he’s up for 3 Billboard Latin Music Awards this 12 months, together with new artist of the 12 months, and tops 5 of the rankings under, together with Spain.
4. Ozuna The Puerto Rican reggaetón and bachata star has landed 5 No. 1 and 27 prime 10 tracks on Scorching Latin Songs, and in September 2020 scored his first Billboard International Excl. U.S. prime 10 by collaborating with Karol G and Myke Towers on “Caramelo.”
5. Rauw Alejandro This reggaetón and dancehall artist, who additionally hails from Puerto Rico, scored a world hit in September with “Todo De Ti,” which hit No. 2 on Scorching Latin Songs and No. 3 on each Billboard world charts.
6. Anuel AA The Puerto Rican Latin lure singer-rapper has charted 81 tracks on Scorching Latin Songs, 22 of them within the prime 10, together with “Otro Trago,” with Sech, Darell, Nicky Jam and Ozuna, and “China,” with Daddy Yankee, Karol G, Ozuna and J Balvin, each in 2019. His newest hit, “Reloj,” with Rauw Alejandro, hit No. 10 and charted on each Billboard world charts.
7. Farruko The 30-year-old artist (and remaining puertoriqueño to rank on this listing) is arguably probably the most stylistically nimble of the group. Along with reggaetón, his music bears the influences of Dominican dembow, Spanish dancehall and reggae. On the finish of August, he topped Scorching Latin Songs with “Pepas” — considered one of 11 prime 10 tracks he has landed on the chart. The one additionally reached the highest 10 of each Billboard world surveys.
8. Maluma Born and raised in Medellín, Colombia, the urbano singer-songwriter has landed 13 prime 10 hits on Scorching Latin Songs, together with the No. 1 “Hawái” with The Weeknd, which additionally topped each Billboard world charts in September 2020. As well as, he and Madonna topped the Dance Membership Songs chart in summer time 2019 with “Medellín.”
9. Karol G One other product of Medellín, the primary woman of reggaetón set a report when she launched her newest album, KG0516, in March. The recording knocked Dangerous Bunny’s El Último Tour del Mundo out of the No. 1 spot on the High Latin Albums chart and earned the most important debut week by a feminine Latin artist since Shakira’s El Dorado in 2017. The album’s declaration of badassery, “Bichota,” additionally cracked the highest 10 on each Billboard world charts.
10. Camilo The Colombian singer-songwriter-producer crafts Latin pop that’s as distinct as his Dali-esque mustache. And although he has but to attain a prime 10 hit on the worldwide charts — he has two, “Vida de Rico” and “Tattoo,” with Rauw Alejandro, on Scorching Latin Songs — his displaying on this listing and the 5 2021 Billboard Latin Music Awards nominations he acquired (his first, together with new artist of the 12 months) counsel it received’t be lengthy earlier than he does.
ARGENTINA
High 10 General
1. Myke Towers
2. Rauw Alejandro
3. María Becerra The Argentinian singer who began as a 12-year-old YouTuber blends reggaetón with R&B, hip-hop and salsa. The primary Latin artist signed to 300 Leisure, Becerra reached No. 3 on the Billboard Argentina Scorching 100 in mid-September together with her single “Wow Wow,” that includes Becky G.
4. Camilo
5. Ozuna
6. J Balvin
7. Bizarrap The producer-DJ has popularized Argentinian lure, a melding of lure atmospherics, Argentinian freestyle and Caribbean beats. In December 2020, his 11 million month-to-month listeners on Spotify led the platform to christen him probably the most listened-to Argentinian producer-artist on this planet.
8. L-Gante The Argentinian cachengue artist calls his model “cumbia 420,” which blends cumbia and reggaetón with marijuana-themed lyrics. In Might, his observe with Bizarrap, “Bzrp Music Periods, Vol. 38,” topped the Billboard Argentina Scorching 100, and the editors there named him artist of the month.
9. Dangerous Bunny
10. Maluma
High Argentinian Artists
1. María Becerra
2. Bizarrap
3. L-Gante
4. Khea After signing with Interscope Data in 2020, the Buenos Aires-born lure singer has expanded his musical palette to incorporate pop, city and bachata lure. In February, his single “Ayer Me Llamó Mi Ex” landed on the Latin Airplay and Tropical Airplay charts. It peaked at No. 5 on the latter and in addition cracked each of Billboard’s world charts.
5. TINI The Argentinian pop singer-songwriter, who can be an actress-model (with the stage identify Martina Stoessel), was sitting at No. 7 together with her collaboration with María Becerra, “Miénteme,” on the Billboard Argentina Scorching 100 for the week of Sept. 11. The observe additionally reached No. 35 on the Billboard Excl. U.S. chart.
BRAZIL
General
1. Os Barões da Pisadinha Rodrigo and Felipe Barão (no relation — “Barão” interprets to “baron” and is a typical stage sobriquet) focus on digital forró — a recent guitar-and-synthesizer model of the folkloric Brazilian accordion music that turned commercially in style within the Nineteen Nineties — and tecnobrega, sometimes remixes of pop music from earlier many years, performed at rave-style events.
2. Marília Mendonça One among Brazil’s hottest performers of sertanejo — a mode of nation music that emerged within the Nineteen Twenties and has been a radio staple for the reason that Nineteen Nineties — has over 20 million YouTube subscribers. An April 2020 livestream on the platform attracted over 3.3 million peak concurrent views.
3. Gusttavo Lima The bachata and sertanejo singer-songwriter, who’s finest recognized for his 2011 hit “Balada (Tche Tcherere Tche Tche),” has landed three songs on the Billboard International Excl. U.S. chart — most not too long ago, “Ficha Limpa,” in August.
4. Henrique & Juliano The primary of 5 Brazilian sertanejo duos on this listing, these brothers have over 13 million subscribers on YouTube and have been the primary main signing by the sertanejo administration agency WorkShow as a part of its partnership with Virgin Music’s label and artists companies division.
5. Zé Neto & Cristiano One other sertanejo duo additionally signed to WorkShow, Zé Neto & Cristiano have positioned three songs on the Billboard International Excl. U.S. chart, most not too long ago in January with “Segue Sua Vida,” which peaked at No. 58.
6. Zé Vaqueiro Additionally recognized by the stage identify Joe Cowboy, Vaqueiro is a 22-year-old singer-songwriter who information forró and its funkier cousin piseiro. Two songs that he launched in October 2020, “Tenho Medo” and “Letícia,” have collectively amassed over 550 million views.
7. Maiara e Maraisa These twin sisters focus on sertanejo, nevertheless it’s their power-ballad collab with Marília Mendonça, “Quero Você Do Jeito Que Quiser,” that has generated practically 192 million views on YouTube.
8. Wesley Safadão The singer-songwriter-producer specializes within the forró, piseiro and axé, an Afro-Caribbean fusion of marcha, calypso and reggae. He charted two tracks on the Billboard International Excl. U.S. chart this 12 months, “Ele E Ele Sou Eu” with Os Barões da Pisadinha and “Faz Amor Comigo So Hoje,” with Israel e Rodolffo.
9. Jorge & Mateus One among Brazil’s hottest sertanejo duos, these veterans of the style generated 40 million YouTube views of an April 2020 livestream and landed their first observe on the Billboard International Excl. U.S. in January: “Lance Particular person.”
10. Matheus & Kauan One other sibling sertanejo duo that reached No. 35 on the Social 50 chart in April 2020.
High Brazilian Artists
1. Os Barões da Pisadinha
2. Marília Mendonça
3. Gusttavo Lima
4. Henrique & Juliano
5. Zé Neto & Cristiano
CHILE
General
1. Dangerous Bunny
2. Myke Towers
3. Ozuna
4. Anuel AA
5. Rauw Alejandro
6. J. Balvin
7. Farruko
8. Daddy Yankee The Latin lure, reggaetón and dancehall artist from Puerto Rico has notched seven No. 1 hits on Scorching Latin Songs, together with his smash collaboration with Luis Fonsi, “Despacito.” In 2020, he hit No. 8 on the Billboard International Excl. U.S. chart with “Relacion,” a collaboration with Sech and J Balvin, that includes Rosalía and Farruko.
9. Karol G
10. Camilo
High Chilean Artists
1. AK4:20 Chilean lure artist recognized for his 2019 rapid-fire rap observe “Tripi Don’t Piki,” which has over 10.5 million YouTube views. Collaborated with fellow trapper Drago200 on the album Inmortales.
2. Pablo Chill-E Urbano artist whose collaboration with Dangerous Bunny and Duki, “Hablamos Mañana,” was nominated for a 2020 Latin Grammy.
3. Bayron Fire Entice rapper-singer whose YouTube movies have racked up over 36 million views and 600,000 subscribers.
4. Santaferia Chilean group that performs what it calls cumbia casera (“home cumbia”), a synthesis of Argentinian cumbia, ska, reggae and electronica.
5. Balbi el Chamako Urbano rapper whose 2021 single “No Te Enamores” with the late Claudio “El Gitano” Valdés has a Gipsy Kings vibe.
COLOMBIA
General
1. J. Balvin
2. Myke Towers
3. Dangerous Bunny
4. Rauw Alejandro
5. Ozuna
6. Karol G
7. Maluma
8. Camilo
9. Anuel AA
10. Farruko
High Colombian Artists
1. J. Balvin
2. Karol G
3. Camilo
4. Maluma
5. Diomedes Díaz
DOMINICAN REPUBLIC
General
1. Rochy RD The Dominican dembow artist’s collaboration with Myke Towers and Nicki Nicole, “Ella No Es Tuya,” spent 17 weeks on the Billboard International Excl. U.S. chart, the place it reached No. 21.
2. Myke Towers
3. Dangerous Bunny
4. El Alfa One other Dominican dembow sensation, El Alfa has nearly 17.8 million month-to-month listeners on Spotify — nearly thrice Rochy RD’s 6.6 million — and landed two tracks on the Billboard International Excl. U.S. chart this 12 months: “Bebe,” with Camilo, and “Fulanito,” with Becky G.
5. Ozuna
6. Anuel AA
7. Farruko
8. Romeo Santos
9. Bulin 47 The rapid-fire rhymes of this gravel-voiced Dominican dembow rapper have generated nearly 30 million YouTube views for “Bajo Mundo” since April.
10. Ceky Viciny Dominican dembow rapper whose YouTube channel exceeds 1.2 million subscribers. The 5 music movies he has posted since Might have generated over 16 million views.
High Dominican Artists
1. Rochy RD
2. El Alfa
3. Bulin 47
4. Ceky Viciny
5. La Perversa The granddaughter of Nineteen Sixties son singer Eloy Tejeda, La Perversa is a Dominican dembow, reggaetón and R&B artist, in addition to a dancer-influencer. Her YouTube movies over the previous 12 months, most of that are collaborations, have amassed 38 million-plus views.
MEXICO
General
1.Dangerous Bunny
2. J Balvin
3. Banda MS In August 2020, the 16-member group from Mazatlán, Sinaloa, Mexico, scored its ninth prime 10 rating on the Regional Mexican Albums chart with El Trabajo Es la Suerte.
4. Christian Nodal From April 2017 to Might 2021, the regional Mexican singer has landed 13 prime 10 hits on the Billboard International Excl. U.S. chart, 12 of them No. 1s. His huge “Botella Tras Botella” collab with Gera MX made him the primary regional Mexican artist to chart on the Billboard Scorching 100, the place the track reached No. 60. He has additionally received three Latin Grammys and two Billboard Latin Music Awards.
5. Myke Towers
6. Maluma
7. Ozuna
8. Rauw Alejandro
9. Karol G
10. Grupo Firme The regional Mexican banda has rocketed to stardom during the last 12 months. It offered out seven dates at Los Angeles’ Staples Heart, its songs have amassed 1.2 billion views on YouTube, and it positioned three titles on the Scorching Latin Songs prime 10. The latest — “El Toxico,” with Carin León — reached No. 9 in August.
High Mexican Artists
1. Banda MS
2. Christian Nodal
3. Grupo Firme
4. Carin León The norteño and banda singer-songwriter’s collaboration with Grupo Firme, “El Toxico,” scored his first prime 10 hit on the Scorching Latin Songs chart, in August.
5. Cartel de Santa The YouTube web page for this Latin lure and hip-hop group fronted by MC Babo counts 10 million-plus subscribers.
PANAMA
General
1. Myke Towers
2. Dangerous Bunny
3. Anuel AA
4. Ozuna
5. Sech Since his 2019 breakthrough hit, “Otro Trago” (with Darell, Nicky Jam, Ozuna and Anuel AA), reached No. 34 on the Billboard Scorching 100, the Panamanian reggaetón and Latin R&B singer has landed eight songs on the Billboard International Excl. U.S. chart, together with “Relacion,” his 2020 hit with Daddy Yankee and J Balvin, that includes Rosalía and Farruko.
6. Farruko
7. Karol G
8. J. Balvin
9. Rauw Alejandro
10. Boza The Sony Music Central America artist instructed Billboard in July that his slow-jam reggaetón lento music is closely influenced by Panamanian plena, a precursor rooted in dancehall, soca and reggae. In 2020, his edgy dancehall observe, “Hecha Pá Mi,” went viral on TikTok and entered Billboard’s Scorching Latin Songs and world charts.
High Panamanian Artists
1. Sech
2. Boza
3. Nenito Vargas y los Plumas Negras Accordionist Vargas leads an outfit that performs música tipica, a mode that originated in Panama within the Forties.
4. Alfredo Escudero One other accordionist who, alongside together with his band The Montañeros, works within the música tipica fashion. His YouTube movies can rack up views in tens of millions, similar to his 2020 observe, “Gaviota Herida,” which has been watched nearly 3.7 million occasions. To place that into perspective, Panama’s inhabitants is simply shy of 4.4 million, in accordance with the United Nations.
5. Akim The Auto-Tuned city crooner’s video for “Otra Child,” a collaboration with Dalex and Beéle (that includes Boza) has amassed near 16 million views since its January launch.
PUERTO RICO
General
1. Dangerous Bunny
2. Myke Towers
3. Anuel AA
4. Ozuna
5. Rauw Alejandro
6. Farruko
7. Jay Wheeler The Puerto Rican reggaetónero singer-songwriter opened Billboard Latin Music Week 2021 with a live performance, one 12 months after he broke by in September 2020 together with his Myke Towers collaboration, “La Curiosidad.” That observe hit No. 5 on Scorching Latin Songs. This August, he scored his first No. 1 when he topped Latin Airplay with “Viendo el Techo.”
8. Daddy Yankee
9. Jhay Cortez The reggaetón singer scored a hat trick in late 2020 when his observe with Dangerous Bunny, “Dakiti,” hit No. 1 on Scorching Latin Songs and each Billboard world charts.
10. J Balvin
High Puerto Rican Artists
1. Dangerous Bunny
2. Myke Towers
3. Anuel AA
4. Ozuna
5. Rauw Alejandro
SPAIN
General
1. Myke Towers
2. Ozuna
3. Dangerous Bunny
4. Rauw Alejandro
5. J Balvin
6. Anuel AA
7. Camilo
8. Maluma
9. Farruko
10. Daddy Yankee
High Spanish Artists
1. C. Tangana The rapper-flamenco artist from Madrid hit No. 8 on Billboard’s Latin Pop Albums chart in March with El Madrileno.
2. Morad French hip-hop evokes this Catalonian rapper of Moroccan descent. His M.D. L.R. YouTube channel has over 1 million subscribers, and his movies frequently generate tens of tens of millions of views.
3. RVFV Hailing from the Spanish metropolis of Almería, RVFV specializes within the afro lure fashion of the nation’s música urbana. At 21, he has attracted 720,000 subscribers to his YouTube channel, and his most up-to-date video, “Diferente 2.0,” has generated over 2 million views in a month.
4. Rosalía The Barcelona-born Grammy winner has achieved world reputation together with her flamenco-rooted world pop. She twice ascended to the highest 10 of each Billboard world charts in 2020 together with her Dangerous Bunny collaboration, “La Noche de Anoche,” and a characteristic on the Sech, Daddy Yankee and J Balvin observe, “Relacion.”
5. Aitana The 22-year-old Spanish pop singer broke by when her single with Ana Guerra, “Lo Malo,” which they recorded for the 2018 Eurovision Tune Contest, turned a success in her nation. Her movies for her newest single, “Berlin,” have amassed over 1.5 million views in simply 4 days, and the music video for “Aunque No Sea Conmigo,” with Evaluna Montaner, which dropped in July, has garnered 10.2 million views.
URUGUAY
General
1. Myke Towers
2. Rauw Alejandro
3. Camilo
4. Ozuna
5. J Balvin
6. Farruko
7. Dangerous Bunny
8. Anuel AA
9. Maluma
10. Karol G
High Uruguayan Artists
1. The La Planta The Uruguayan cumbia banda’s movies have been seen over 98 million occasions. Its most up-to-date single, “Si Tù Supieras,” was launched in mid-September.
2. El Reja The pop singer had a success earlier this 12 months with Lira, “Bésame.” Video views are nearing 61 million on YouTube.
3. Lucas Sugo The 43-year-old Latin pop singer’s candy tenor, resonant guitar-playing and romantic songs preserve racking up tens of millions of views on his label Montevideo Music Group’s YouTube channel.
4. Rombai The Montevideo-based cumbia pop band scored a No. 11 Latin Pop Airplay hit with “Me Voy,” and have racked up over 1 billion views on its YouTube channel.
5. No Te Va Gustar Also called NTVG, these Uruguayan rockers with a horn part — their sound is someplace between Midnight Oil and the poppier work of Foo Fighters — have logged over 556 million YouTube views. Ten million of them come from the music video to their politically charged collaboration with Argentine singer Nicki Nicole, “Venganza.”
VENEZUELA
General
1. Myke Towers
2. Dangerous Bunny
3. Rauw Alejandro
4. J Balvin
5. Ozuna
6. Anuel AA
7. Farruko
8. Karol G
9. Camilo
10. Maluma
High Venezuelan Artists
1. Neutro Shorty The Caracas-based lure rapper’s YouTube channel boasts 2 million subscribers, and his newest video, “Ave Maria,” with Niko la Fábrica, has notched nearly 3.8 million views in a month.
2. Micro TDH The 22-year-old Venezuelan trapero from Merída spent 20 weeks on the Scorching Latin Songs chart with “Te Vi,” his collaboration with Piso 21. The observe peaked at No. 28. His YouTube channel subscribers quantity nearly 3.4 million, and his newest observe, “Las Olas,” with Yandel, generated 8.1 million views in two weeks.
3. Big Soto Movies by the rapper, who blended lure with a bossa nova pattern on his 2018 single, “Huge Bang,” have gained nearly 385 million views on YouTube.
4. Mau y Ricky The sibling Latin pop and reggaetón duo scored a No. 1 Latin Airplay hit, “Ya No Tiene Novio,” with Sebastián Yatra in December 2018, and stays extraordinarily in style internationally. Its newest single with Yatra and Mora has generated over 24 million views in 3 months.
5. Ricardo Montaner The Latin pop singer was born in Argentina however moved to Venezuela when he was 6 years outdated. Now 64, he ranked No. 14 on Billboard’s Biggest of All Time Scorching Latin Songs Artists rating, and he has amassed nearly 1.8 billion views on YouTube.
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