CHICAGO–(BUSINESS WIRE)–Hyatt Hotels Corporation (NYSE: H) at present introduces Tradition Lives Right here, the Thompson Inns model’s new marketing campaign that celebrates the model’s ardour for elevating noteworthy and rising creatives, dubbed ‘tradition shifters.’ Going down at 13 Thompson Inns through artistic native collaborations in tandem with the model’s 20th anniversary, this marketing campaign acknowledges the abundance of creativity that influences at present’s cultural panorama by curating cultural experiences that join lodge friends and neighbors with rising expertise in music, artwork, trend, design and culinary.
“Tradition Lives Here’s a true celebration of the deeply essential artistic voices that flourish in and round every Thompson Resort,” mentioned vp and international model chief of Hyatt’s way of life & luxurious manufacturers, Crystal Vinisse Thomas. “We’re honoring our heritage as arbiters of tradition and offering a platform for each established and up and coming creatives to attach our friends with essentially the most related and genuine expression of tradition in every vacation spot.”
The Thompson Inns model is proud to announce three ambassadors for the Tradition Lives Right here marketing campaign, who every, by means of their lives and their work, influence tradition in significant and unique methods:
- Sustainable designer, architect and artist, Arielle Assouline-Lichten, founding father of Slash Objects
- Superstar-favorite clothier Charles Harbison, founder and inventive director of HARBISON
- Certainly one of Los Angeles’ most admired—and oft imitated—graffiti artists, Defer
The three model tradition shifters’ activations are on show to expertise at Thompson Hollywood for a restricted time. Assouline-Lichten’s set up options a big free-form mirror rooted in an onyx dice, an extension of her earlier works through which mirrors are central, interactive objects in an area; Harbison’s textile set up presents 7-foot-tall metal frames with suspended textiles impressed by the hanging work of Tadao Cern, the masterful colorworks of Sam Gillam and the graphic shapes of midcentury design, along with childhood reminiscences of watching his mom dress; and Defer’s graffiti will end result from a dwell, on-property portray expertise upon a raised 10-foot-tall canvas through which he channels inspiration from the individuals, environment and power on-site in actual time.
“It’s a real honor and pleasure to affix the Thompson Inns model’s prestigious crew of tradition shifters,” says Charles Harbison. “As somebody who loves lodges, I’ve at all times admired how Thompson Inns have creatively fostered native tradition, and I’m excited to assist have fun the model’s anniversary with the subsequent era of various artistic expertise. The visibility and platform every Thompson Resort is offering to creatives, whereas prioritizing inclusivity, reveals their dedication to cultivating tradition and their essential place inside it.”
Beginning this month and thru early 2022, 13 Thompson Inns throughout the U.S. and Mexico are launching native Tradition Lives Right here collaborations with tradition shifters who’ve conceived immersive activations for each friends and locals alike. From a collection of dwell performances from singer-songwriter Abraham Alexander at Thompson Dallas, to distinctive wellness choices from Mills Miller’s whole-plant hemp model MINERAL at Thompson Austin, to a community-focused artwork exhibit by Susan Laney of Laney Modern at Thompson Savannah, every native tradition shifter will supply friends an unique contribution within the type of an exhibition or expertise. As well as, every tradition shifter will curate an area listing of 5 “scorching spots” to assist information friends to the most recent throughout artwork, music, trend, design, and culinary within the lodge’s neighborhood.
Native tradition shifter collaborations dwell or starting in November 2021 embrace:
- Gild Hall, A Thompson Hotel x The Haiku Guys & Gals – Gild Corridor, A Thompson Resort (New York) teamed up with The Haiku Guys & Gals, a Brooklyn-based group of poets who craft customized haikus on typewriters for coveted occasions, and now Gild Corridor friends. Like a photograph sales space for the soul, this new weekly residency within the lodge’s foyer provides friends the chance to go house with a private journey souvenir in lower than 2 minutes.
- The Cape, A Thompson Hotel x The Shamans – The Cape, A Thompson Resort (Cabo San Lucas, Mexico) is making music the native approach with The Shamans, a cool, San Jose del Cabo-based band whose members love music as a lot as they do the surf and are able to have fun the cultural pillars of the area by means of month-to-month dwell performances.
- Thompson Hollywood x Wade Cresent – Thompson Hollywood teamed up with London-born DJ Wade Crescent to specifically curate the music at its stylish rooftop lounge, Bar Lis. For these friends seeking to preserve the occasion going, a information of Cresent’s favourite music scorching spots round city is accessible through complimentary QR in guestrooms.
- Thompson Nashville x Raja Ratan – Thompson Nashville (Tenn.) is proving it’s not all cowboy boots in relation to trend within the Music Metropolis by means of its collaboration with designer Raja Ratan and his twin idea retailer Q Clothier/Rye 51, quickly to open on the lodge’s first flooring. Collectively the property and luxurious menswear retailer created a {custom} Thompson Nashville expertise completely for lodge friends together with 50% off of a custom-made belt and shirt.
- Thompson San Antonio – Riverwalk x Kevin Elkins – Thompson San Antonio – Riverwalk is awakening friends’ senses with its evolving collaboration with Kevin Elkins of luxurious perfume model Soular Therapy. Along with creating distinctive, emotion-inducing scents particularly curated for every of the property’s completely different areas, Thompson San Antonio – Riverwalk is internet hosting month-to-month retail pop-up outlets the place Soular Remedy’s fragrances – together with their limited-time {custom} vacation scent “Santa” impressed by the property at-large – can be found.
- Thompson Savannah x Susan Laney – Thompson Savannah (Ga.) is thrilling artwork lovers by means of a artistic collaboration with native gallerist, Susan Laney. Because the proprietor of Laney Contemporary, Susan is curating a visible show within the foyer that showcases the very best of town’s artwork group, and options the work of Benjamin Jones, which displays the connections between previous iconography and renewed power.
- Thompson Seattle x Lolli Morlock – Thompson Seattle is implementing a tattoo artist in residency program by means of their collaboration with artistic, colourful, and edgy Seattle-based tattoo artist, Lolli Morlock. Searching for to focus on Seattle’s tattoo tradition as an artwork of its personal, this might be happening within the type of a pop-up within the foyer that includes dwell tattoos, tattoo design consultations, and a buying expertise with merchandise together with signature hotel-inspired short-term tattoos for these not able to decide to one thing completely.
- Thompson Zihuatanejo x Oscar Torres – Thompson Zihuantanejo (Mexico) is taking an essential mural to new heights by commissioning Mexican visible artist and illustrator Oscar Torres to create a chunk that conveys the each day life and tradition of Zihuatanejo. Torres’ mural on the entrance of Thompson Zihuatanejo’s HAO restaurant will unveil to exude the native tradition of this lovely and magical fishing village in addition to present a photo-worthy vacation spot for friends to snap imagery and share their experiences.
Native tradition shifter collaborations to come back in December 2021 and past, embrace:
- Thompson Austin x Mills Miller – Wellness is on the menu at Thompson Austin (Texas) due to the brand new lodge’s collaboration with Mills Miller and his Austin-based, whole-plant hemp model MINERAL to supply conscious friends and locals’ entry to pure wellness merchandise. Aiding in normalizing using hemp for wellness and self-care, Thompson Austin will characteristic MINERAL’s “SLEEP” sublingual at nighttime and “BALANCE” through the day, inside a number of lodge touchpoints together with: a complimentary turndown cart; on the market at a pop-up within the lodge foyer and inside visitor room honor bars; and extra.
- Thompson Buckhead x Huelani Mei Foglemen – Thompson Buckhead (Atlanta, Ga.) is collaborating with native artist Huelani Mei Foglemen of Hue Designs to create a pop-up sculpture exhibition, impressed by its signature Italian American restaurant, Soiled Rascal. Led by James Beard-nominated chef Todd Ginsberg, Soiled Rascal’s image – a trouble-making spirit of a fox – is the inspiration for the eight completely different sculptures that can debut all through the lodge.
- Thompson Dallas x Abraham Alexander – Thompson Dallas is teaming up with Greece-born, Nigerian singer/songwriter Abraham Alexander, to pick three promising musical abilities for a dwell music collection at its buzzy rooftop lounge, Catbird. A possibility to curate the very best of Dallas’ native music scene and supply them with publicity to friends and locals, Alexander is giving a platform to native musicians Remy Reilly, Brandon Marcel and Joseph M respectively.
- Thompson Denver x Scott Hagen – Thompson Denver is getting within the groove with Scott Hagen, CEO of iconic report participant firm Victrola, to curate a bespoke vinyl choice all through the brand new lodge’s 15 suites and the Victrola Listening Lounge in Reynard Social. Hagen may even create a “music pairing menu,” full with songs as programs and desserts, for particular occasions within the first-floor restaurant, Chez Maggy by James Beard and Michelin Information acknowledged chef, Ludo Lefebvre.
- Thompson Washington D.C. x Aaron Crist – Thompson Washington D.C. is spotlighting Aaron Crist of Hyde Closet, a tech-savvy participant within the metropolis’s trend retail area that hyperlinks prospects with distant stylists to supply extremely customized buying experiences utilizing rentable stock from native designers and retailers. The collaboration will launch with a particular vacation pop-up full with a mannequin showcase, stylist appointments, and curated ready-to-wear appears to be like. By this collaboration, lodge friends will be capable of obtain customized styling and full outfits on demand through a easy add-on at check-in or by scanning an in-room QR code.
To be taught extra concerning the Thompson Inns model’s Tradition Lives Right here marketing campaign, concepted in collaboration with RO NY and Maverick Inventive, and to see all collaborating lodges and people coming quickly, go to http://thompsonhotels.com/cultureliveshere.
The time period “Hyatt” is used on this launch for comfort to seek advice from Hyatt Inns Company and/or a number of of its associates.
About Thompson Inns
Based in 2001, Thompson Inns is an award-winning boutique way of life hospitality model with a group of beautiful, dynamic properties. Every of Thompson Inns’ city and resort places supply a rigorously layered atmosphere that molds into its surrounding group. Visitors are supplied tailor-made stays with connections to world-class culinary choices, arts and leisure, and groundbreaking design. The Thompson Inns portfolio of way of life lodges consists of The Beekman and Gild Corridor in New York Metropolis; Thompson Washington D.C.; Thompson Nashville; Thompson Seattle; Thompson Chicago; The Cape in Los Cabos, Mexico and Thompson Playa del Carmen in Riviera Maya, Mexico; Thompson Zihuatanejo on Mexico’s Pacific Coast; and new Texas lodges, Thompson Dallas, Thompson San Antonio, in addition to Thompson Savannah and Thompson Hollywood. Inns at present underneath improvement embrace Texas properties in Austin and Houston, in addition to Thompson Denver, and Thompson Buckhead. Observe @ThompsonHotels on Fb, Twitter, and Instagram for information and updates. For extra info, please go to www.thompsonhotels.com.
About Hyatt Inns Company
Hyatt Inns Company, headquartered in Chicago, is a number one international hospitality firm guided by its goal – to take care of individuals to allow them to be their greatest. As of September 30, 2021, Hyatt’s portfolio included greater than 1,000 lodge and all-inclusive properties in 69 international locations throughout six continents, and the acquisition of Apple Leisure Group added 96 properties in 10 international locations as of November 1, 2021. Hyatt’s choices embrace the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Assortment by Hyatt®, Vacation spot by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Inns®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt Home®, Hyatt Place®, UrCove, and Hyatt Residence Membership® manufacturers, in addition to resort and lodge manufacturers underneath the AMR™ Assortment, together with Secrets and techniques® Resorts & Spas, Desires® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Inns & Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries function the World of Hyatt® loyalty program, ALG Holidays®, Limitless Trip Membership®, Amstar DMC vacation spot administration companies, and the Trisept Options® journey know-how platform. For extra info, please go to www.hyatt.com.
Ahead-Wanting Statements
Ahead-Wanting Statements on this press launch, which aren’t historic details, are forward-looking statements throughout the which means of the Personal Securities Litigation Reform Act of 1995. Our precise outcomes, efficiency or achievements could differ materially from these expressed or implied by these forward-looking statements. In some circumstances, you’ll be able to establish forward-looking statements by means of phrases akin to “could,” “might,” “count on,” “intend,” “plan,” “search,” “anticipate,” “consider,” “estimate,” “predict,” “potential,” “proceed,” “seemingly,” “will,” “would” and variations of those phrases and comparable expressions, or the damaging of those phrases or comparable expressions. Such forward-looking statements are essentially based mostly upon estimates and assumptions that, whereas thought-about cheap by us and our administration, are inherently unsure. Elements which will trigger precise outcomes to vary materially from present expectations embrace, however aren’t restricted to, the length of the COVID-19 pandemic and the tempo of restoration following the pandemic, any further resurgence, or COVID-19 variants; the quick and longer-term results of the COVID-19 pandemic, together with the demand for journey, transient and group enterprise, and ranges of shopper confidence; the influence of the COVID-19 pandemic, any further resurgence, or COVID-19 variants, and the influence of actions that governments, companies, and people soak up response, on international and regional economies, journey limitations or bans, and financial exercise, together with the length and magnitude of its influence on unemployment charges and shopper discretionary spending; the broad distribution of COVID-19 vaccines and extensive acceptance by the final inhabitants of such vaccines; the power of third-party homeowners, franchisees, or hospitality enterprise companions to efficiently navigate the impacts of the COVID-19 pandemic, any further resurgence, or COVID-19 variants; basic financial uncertainty in key international markets and a worsening of world financial situations or low ranges of financial progress; the speed and the tempo of financial restoration following financial downturns; ranges of spending in enterprise and leisure segments in addition to shopper confidence; declines in occupancy and common each day fee; restricted visibility with respect to future bookings; lack of key personnel; home and worldwide political and geo-political situations, together with political or civil unrest or modifications in commerce coverage; hostilities, or concern of hostilities, together with future terrorist assaults, that have an effect on journey; travel-related accidents; pure or man-made disasters akin to earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and international outbreaks of pandemics or contagious illnesses, such because the COVID-19 pandemic, or concern of such outbreaks; our means to efficiently obtain sure ranges of working income at lodges which have efficiency exams or ensures in favor of our third-party homeowners; the influence of lodge renovations and redevelopments; dangers related to our capital allocation plans, share repurchase program, and dividend funds, together with a discount in, or elimination or suspension of, repurchase exercise or dividend funds; the seasonal and cyclical nature of the true property and hospitality companies; modifications in distribution preparations, akin to by means of web journey intermediaries; modifications within the tastes and preferences of our prospects; relationships with colleagues and labor unions and modifications in labor legal guidelines; the monetary situation of, and {our relationships} with, third-party property homeowners, franchisees, and hospitality enterprise companions; the potential incapacity of third-party homeowners, franchisees, or improvement companions to entry capital essential to fund present operations or implement our plans for progress; dangers related to potential acquisitions and inclinations and the introduction of latest model ideas; the timing of acquisitions and inclinations, and our means to efficiently combine accomplished acquisitions with present operations; failure to efficiently full proposed transactions (together with the failure to fulfill closing situations or acquire required approvals); our means to efficiently execute on our technique to broaden our administration and franchising enterprise whereas on the identical time decreasing our actual property asset base inside focused timeframes and at anticipated values; declines within the worth of our actual property property; unexpected terminations of our administration or franchise agreements; modifications in federal, state, native, or international tax regulation; will increase in rates of interest and working prices; international trade fee fluctuations or forex restructurings; lack of acceptance of latest manufacturers or innovation; basic volatility of the capital markets and our means to entry such markets; modifications within the aggressive atmosphere in our trade, together with because of the COVID-19 pandemic, trade consolidation, and the markets the place we function; our means to efficiently develop the World of Hyatt loyalty program; cyber incidents and data know-how failures; outcomes of authorized or administrative proceedings; violations of rules or legal guidelines associated to our franchising enterprise; and different dangers mentioned within the Firm’s filings with the U.S. Securities and Change Fee (“SEC”), together with our annual report on Kind 10-Okay and our Quarterly Stories on Kind 10-Q, which filings can be found from the SEC. These components aren’t essentially all the essential components that would trigger our precise outcomes, efficiency or achievements to vary materially from these expressed in or implied by any of our forward-looking statements. We warning you to not place undue reliance on any forward-looking statements, that are made solely as of the date of this press launch. We undertake no obligation to replace publicly any of those forward-looking statements to replicate precise outcomes, new info or future occasions, modifications in assumptions or modifications in different components affecting forward-looking statements, besides to the extent required by relevant regulation. If we replace a number of forward-looking statements, no inference ought to be drawn that we are going to make further updates with respect to these or different forward-looking statements.
