ACQUISITION OF INKBOX, THE LEADING BRAND OF HIGH QUALITY SEMI-PERMANENT TATTOOS
Acquisition will make BIC a chief in the “Do–It–Your self“ Skin Creative trade
A fast-growing digitally native model with excellent progress monitor document
27 million USD (24 million euros1) Web Gross sales in 2021, doubled in dimension during the last two years
Strong Direct-To-Consumer (DTC) Business Model with robust model consciousness and distinctive partnerships with well-known artists and influencers
0.8 million lively prospects2, principally Technology Z feminine with a robust curiosity in self-expression
Over 60% Gross Revenue Margin, pushed by in-house, made-to-order manufacturing
A landmark acquisition for the Human Expression division, and an extra step in BIC’s transformation right into a fast-moving consumer-centric company
Provides to BIC‘s rising portfolio of vibrant and revolutionary manufacturers
Reinforces BIC’s e-commerce omnichannel capabilities by including a number one DTC brand to our current digital platform eco-system
A transaction consistent with BIC‘s Horizon plan use of money coverage
65 million USD (57 million euros1) upfront fee with a defercrimson consideration primarily based on Inkbox‘s future Web Gross sales and profitability progress
“Customers in the present day crave newness, need artistic freedom, and embody authenticity. Inkbox’s visionary founders, brothers Tyler and Braden Handley, have created a option to handle the younger technology’s need for fluid self-expression. Unlocking the physique as a canvas, they’ve constructed a extremely profitable enterprise that units the usual for the semi-permanent tattoo market.” mentioned Gonzalve Bich, BIC’s Chief Government Officer. “For BIC, Inkbox’s acquisition is an extra step in our Do-It-Your self Pores and skin Artistic technique. It offers a singular alternative to develop our Human Expression division at a way more important scale and lead the rising fast-growing Do-It-Yourself Pores and skin Artistic market. I’m thrilled to welcome Inkbox’s intensely artistic and entrepreneurial workforce as a part of the BIC neighborhood and sit up for working with Tyler and Braden to construct the subsequent chapter of Inkbox and BIC’s profitable journey collectively.”
“Right this moment’s youth embrace freedom of expression to an extent not seen earlier than. Our tattoos allow them to fashion their look with their ever-evolving id. We’re excited that an internationally acknowledged model like BIC understands this and believes in our ethos of supporting and celebrating id,” mentioned Tyler Handley, co-founder, and CEO of Inkbox. “Past our shared dedication to artistic expression, BIC is the best associate to assist Inkbox obtain its full scale-up potential, notably by means of accelerated worldwide growth and operational efficiencies.”
Clichy, France – 18 January 2022 – BIC publicizes in the present day that it has signed an settlement to amass 100% of the excellent shares of Inkbox, a number one direct-to-consumer semi-permanent tattoo firm headquartered in Toronto, Canada. The transaction is structured with an upfront fee of 65 million USD (57 million euros) and a deferred consideration primarily based on Inkbox’s future gross sales and profitability progress. The acquisition is contingent upon fulfilling sure customary situations. The closing is anticipated earlier than the top of Q1 2022.
A LANDMARK ACQUISITION FOR THE HUMAN EXPRESSION DIVISION, AND A FURTHER STEP IN BIC’S TRANSFORMATION INTO A FAST–MOVING CONSUMER–CENTRIC cOMPANY
For the final 75 years, BIC® has met client wants and wishes with prime quality, easy, and reasonably priced merchandise and has turn into one of the acknowledged international client items manufacturers. With the launch of its Horizon plan in 2020, BIC advanced its Stationery Enterprise to “Human Expression,” going past conventional writing devices into Artistic and Digital Expression to fulfill altering client demand and speed up progress.
As client attitudes shift in direction of self-expression, individuality, and creativity, the acquisition of Inkbox will develop BIC’s choices within the Do-It-Your self Pores and skin Artistic class, which already consists of BIC BodyMark, the momentary tattoo marker. Following on from the profitable integration of Rocketbook, the sensible reusable pocket book model acquired in November 2020, Inkbox additional enhances BIC’s current portfolio of acknowledged client merchandise, the place totally different manufacturers handle numerous forms of client teams. With its distinctive skill to customise, Inkbox additional strengthens BIC’s DTC enterprise and reinforces current digital and social media engagement capabilities.
This acquisition will elevate BIC to a management place within the Do-It-Your self Pores and skin Artistic trade. This fast-growing class is powered by the growing need of younger shoppers to be extra fluid with their look and categorical themselves through the use of their our bodies as a changeable canvas. Within the US in the present day, greater than 20% of the 13 to 45 years outdated shoppers are both consumers or enthusiastic about shopping for Do-It-Your self Pores and skin Artistic merchandise3. Pushed by the growing frequency of buy and product innovation, the class4 is anticipated to exceed 1.5 billion USD in 2031, exhibiting progress at 13%+ CAGR.
Inkbox: A FAST–GROWING DIGITALLY NATIVE COMPANY WITH A ROBUST BUSINESS MODEL AND BRAND PROPOSITION
Created in 2015 by Tyler and Braden Handley, Inkbox doubled its dimension during the last two years and reached 27 million USD (24 million euros) gross sales in 2021. Delivery tons of of 1000’s of tattoos per week to extra 80 than nations, with 67% of gross sales in North America, Inkbox had a Gross Revenue margin exceeding 60% in 2021, and administration expects to be EBITDA constructive in 2024.
The 0.8 million lively prospects5 are primarily Technology Z females keen to showcase their uniqueness with curiosity in Vogue, Magnificence, and Journey. By Inkbox, these shoppers can create their very own designs or select from a variety of unique tattoos created by artists. In 2021, a freehand tattoo marker was added to the product vary, permitting shoppers to attract their tattoos immediately on their pores and skin or assist a buddy. As Inkbox continues to innovate, a web based subscription service might be launched in 2022.
Inkbox helps an growing neighborhood of tattoo artists and develops limited-edition drops in collaboration with movie star artists and model companions. They associate with social media influencers to amplify model consciousness and enhance client engagement. The newest collaborations embody an formally licensed assortment by widespread K-Pop Group BTS, and new artistic collaborations with the Property of Jean-Michel Basquiat and the “InstaPoet” Rupi Kaur. Their profitable DTC mannequin builds on a sturdy social media engagement technique. Inkbox has 1.5 million followers on Instagram and is ranked the twelfth largest magnificence model on TikTok.
Inkbox’s success is pushed by a singular and sustainable consumer-centric mannequin. The high-quality semi-permanent tattoos are designed and manufactured on-demand, in-house. Straightforward to use, they final one-to-two weeks and use a patented, pure plant-based ink system. BIC is the best associate to assist the corporate obtain its full scale-up potential, by means of accelerated worldwide growth, primarily in Europe and Latin America, prolonged on-line presence by means of totally different e-commerce platforms and the potential growth into retail distribution. The becoming a member of of corporations will present new choices for shoppers, from these seeking to check out everlasting tattoo designs, to a brand new picture of message for an evening out.
Inkbox will proceed to run as an unbiased subsidiary of BIC, permitting its workforce to protect its distinctive and artistic tradition.
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Ahead-looking Assertion
This doc accommodates sure forward-looking statements regarding SOCIETE BIC and Inkbox. Such forward-looking statements symbolize developments or aims and can’t be construed as constituting forecasts relating to the long run SOCIETE BIC’s outcomes or some other efficiency indicator. Ahead-looking statements on this doc embody however usually are not restricted to monetary projections and estimates and their underlying assumptions.
Though BIC believes its expectations are primarily based on affordable assumptions, buyers are cautioned that these forward-looking statements are topic to quite a few numerous dangers, whether or not identified or unknown and uncertainties and different components, together with forex fluctuations, which can be past BIC‘s management and will trigger precise outcomes to vary materially from these anticipated in these forward-looking statements. An outline of the dangers borne by BIC seems within the part “Dangers“ in BIC‘s 2020 Common Registration Doc filed with the French monetary markets authority (AMF) on April 01, 2021. Any info referring to previous efficiency contained herein shouldn’t be a assure of future efficiency. Nothing herein needs to be construed as an funding suggestion.
ABOUT BIC
A world chief in stationery, lighters and shavers, BIC brings simplicity and pleasure to on a regular basis life. For greater than 75 years, the corporate has honored the custom of offering high-quality, reasonably priced, important merchandise to shoppers in all places. By this unwavering dedication, BIC has turn into one of the acknowledged manufacturers and is a trademark registered worldwide. Right this moment, BIC merchandise are offered in additional than 160 nations around the globe and have iconic manufacturers akin to Cello®, BIC FlexTM, Fortunate Stationery, Us. TM, Soleil®, Tipp-Ex®, Wite-Out®, Djeep, Rocketbook and extra. In 2020, BIC Web Gross sales had been 1,627.9 million euros. The corporate is listed on “Euronext Paris,” is a part of the SBF120 and CAC Mid 60 indexes and is acknowledged for its dedication to sustainable growth and schooling. It obtained an A- Management rating from CDP. For extra, go to about.bic.com or observe us on LinkedIn, Instagram, Twitter, or YouTube.
ABOUT INKBOX
Inkbox creates fantastically produced, artist-designed, impermanent tattoos that final 1-2 weeks, fading because the pores and skin naturally regenerates. Since its inception in 2015, thousands and thousands of individuals from greater than 150 nations around the globe have worn Inkbox tattoos as fashion equipment to specific their id and check drive everlasting tattoo concepts earlier than going all in. With a rising catalog of greater than 10,000 designs, the Freehand Tattoo Marker, and a Customized tattoo platform used to convey any concept to life, Inkbox now ships tens of 1000’s of tattoos each week. It has additionally come to be an essential avenue of artistic expression for a lot of of in the present day’s most revered tattoo artists, who now rely on it as a option to construct their model and complement their earnings. Collaborations with up to date artists like BTS, Publish Malone, Keith Haring, and Rupi Kaur have regarded to the physique as a canvas, creating a brand new promotional class of “pores and skin merch.” Headquartered in downtown Toronto, the place it operates the everlasting tattoo studio Inside Out, Inkbox now employs 150+ folks throughout Canada, Japan, and the US. For media inquiries, please electronic mail [email protected], or go to inkbox.com/pages/our-story.
1 14 January 2022 ECB EURO/USD charge: 1.1447
2 Final 24 months
3 BIC BodyMark Publish-Launch Check – US, JUL 2020 (Ipsos)
4 Momentary tattoo markers and decals, henna tattoos and semi-permanent self apply tattoos. Exclude everlasting tattoos – BIC Inside Estimates.
5 Final 24 months
