Common Caffeinated Coven Co. buyer Reesa Florian mentioned it was “the art work and designs. The mixture of cute colours and spooky designs and the big variety of her [Medina’s] art work,” that first her about Medina’s enterprise.
Caffeinated Coven Co. was began in December of 2019 and is house to acrylic keychains, vinyl stickers and enamel pins that allude in the direction of horror popular culture references.
Earlier than Medina began Caffeinated Coven, she would attend horror conventions and merchandising pop-ups and communicate to her quickly to be friends about their enterprise and would supply her assist in the event that they wanted it.
It was this engagement and interplay that has helped Medina in her enterprise as an artist and small enterprise proprietor.
“Earlier than she [Medina] was merchandising at these occasions and merchandising on-line as a lot as she is now, she was attending these occasions and he or she was assembly the individuals behind the retailers she preferred and taking psychological notes of that so once I assume that it was time for her to begin promoting and begin merchandising at these occasions everybody that was a part of these occasions had been already accustomed to her as a buyer, as a fan of the style,” mentioned Mariana Chavez, proprietor of Rattlehead Crafts. “I believe it was so much faster for individuals to take her store significantly as a result of they already knew the individual behind it so when individuals ask me how do I’ve a profitable store, my thought is at all times Caroline being part of the neighborhood and being part of these retailers earlier than being part of it if that is smart.”
Chavez and Medina met in that method about three years in the past, and supply assist and help for each other when wanted on the varied horror and Halloween themed conventions that they vend at.
Because the inception of her enterprise, Medina has reached 10,700 followers on Instagram and has fundraised for Black Lives Matter LA.
“Through the murdering of George Floyd, I felt sort of helpless, I didn’t need it to really feel like I used to be making it about myself however I felt helpless,” Medina mentioned. “I wished to do one thing so I used to be in a position to associate and collect up about 23 different small companies and we created a fundraising raffle.
“The entire companies donated one thing for the raffle and we were able to raise $13,000 for Black Lives Matter LA, that was one thing I by no means sought to do once I opened my enterprise but it surely was simply one thing that I used to be very compelled to do and was glad to throw collectively so once we did that and once I noticed how a lot cash we raised, I used to be identical to, ‘Wow, that’s some huge cash’ and since I used to be in a position to associate with all these totally different companies I used to be in a position to manage that.”
Florian mentioned, “She is really a very good and beneficiant individual and the truth that she is an incredible artist and shares her presents by way of her art work to assist others in want is simply one of many many causes I proceed to help her small enterprise.”
Success as a full-time artist wasn’t at all times a possible accomplishment for Medina.
“I had at all times been a really inventive individual as I used to be younger. I actually liked drawing for the longest time, I used to be satisfied that I used to be gonna be a tattoo artist however rising up I used to be at all times taught that artwork wasn’t a marketable talent, my dad and mom didn’t need me to take a position into going to high school for artwork or learning artwork as a result of it was gonna be so exhausting to discover a quote on quote actual job if I studied that,” mentioned Medina.
It was this reminder by her dad and mom that Medina saved her curiosity in artwork as a passion all through her childhood and early maturity.
