Uefa sponsor Just Eat set up a pop-up tattoo parlor at Wembley during England‘s victory on Sunday to combat the issue of waste produced in top-level games.
The ink-shop was set up by Dark Horses aimed to promote Just Eat‘s ‘Good While it Lasted’ packaging, provided by Nopla, which was used at concession stands during Sunday’s Uefa Women’s Euros final. The biodegradable packaging can break down within 4 to 6 weeks as it’s lined with seaweed instead of plastic.
First promoted the temporary tattoo shop by Katie Zelem (Manchester United Captain), who showed off temporary tats by Dannii Forder and teased her fans via social media.
Just Eat creates a pop up tattoo parlor for sustainability to help spread the word
Zelem provided a raffle for one lucky follower, allowing them to enter the Parlor to receive tickets to the Finale with a friend.
Fans were able to choose from six designs, including a footballer kicking a scrunched-up ball of paper into a bin labeled ‘top bins’, chips within a heart surrounded by footballers with the caption ‘chip the keeper’ and a football shirt stating ‘don’t be a plastic fan’. Fans would soon forget about the tattoos, which left only a temporary impression.
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Just Eat reports that top-level gaming can create seven tonnes of waste, mostly food packaging.
Marijn Vredendaal-Luchtman, global head of sponsorships at Just Eat Takeaway.com, said: “Not everything in football should last forever, especially food packaging, ‘It’s good while it lasted’ is a step in the right direction to a cleaner planet and environment. We wanted to connect with football fans while spreading this message, the temporary tattoos were a perfect way to tap into fan passions whilst solving the problem and spreading awareness of sustainable waste disposal.”
Steve Howell, executive creative director at Dark Horses, said: “It’s crazy how much waste is produced at top-flight matches. In order to demonstrate that we have ways to be more sustainable, we sought an idea which would resonate with the largely family-oriented audience who were expected at the final.
Just Eat was recently launched a campaign. Encourage women to play football even after Euro 2022 has ended.
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