Have you always wanted to launch your own tattoo business? Why not make it eco-friendly? Building sustainability into your business model is a great way to carve out a niche for yourself and set your business apart from your competitors. As more and more consumers begin looking for eco-friendly options, companies that put the planet first are bound to come out on top. Here are some tips from Tattoo News to help you build your own eco-friendly tattoo business!
Choose an Appropriate Business Structure
Before we get into planet-friendly practices, it’s important to tackle a few basic startup steps as you get your business underway. According to Hubspot, one of the first things you should do is choose a legal structure for your business and register with your state. You might consider forming an LLC, corporation, partnership, or sole proprietorship.
If forming a corporation sounds like the right move, you’ll also need to decide between a C corporation and an S corporation. Comparing the advantages and disadvantages of a C Corp vs S Corp will make your decision easier. For example, an S corp offers asset protection and savings on self-employment taxes. Research your options and choose a business structure that’s the best fit for your company. Once you know how you’re going to structure your business, look for an online formation service that will walk you through the process.
Learn About Green Marketing
When it comes to marketing your tattoo business, focus on all the ways your business benefits the environment. This will help you attract eco-conscious consumers who appreciate all the work you’re doing to minimize your impact on the planet. At the same time, you have to be careful to avoid greenwashing. Green Business Bureau explains greenwashing as giving consumers the impression that you’re doing more for the environment than you really are. Avoid unintentional greenwashing by steering clear of generalizations and vague sustainability claims that you cannot back up with data. Only advertise the specific steps you’re taking to support the environment.
Showcase Sustainability on Your Social Accounts
Creating eye-catching social media banners is a great way to advertise your green business. You can place this social media banner on Twitter, Facebook, and YouTube to increase brand awareness. Instead of hiring a graphic designer, you can create your own banner with an online banner maker. Just pick a YouTube banner template you like and customize it by adding text, colors, and images that fit your brand.
Keep Striving Towards Improved Sustainability
Creating an eco-friendly business isn’t just about the actions you take today but involves a continuous focus on sustainability improvements going forward. At your tattoo business, this might mean encouraging your staff to take public transit, looking for better ways to dispose of e-waste, and using fewer toxic cleaners in your studio. You’ll also want to look into vegan inks and vegan aftercare alternatives that are better for the environment than those involving animal cruelty.
Budget for Extra Costs
Going eco-friendly might mean taking on a few extra costs as you launch your business. Just keep in mind that many of these costs are investments that will pay off over the long run! For example, you may need to pay more to source supplies from eco-friendly and socially-responsible manufacturers, but this move will help you attract more clients—and many will be willing to pay more for your eco-friendly services!
Building an eco-friendly tattoo business is a great way to blend your professional passion with your eco-conscious values. Start by creating a startup budget, choosing a business structure, brainstorming sustainability improvements, and coming up with a green marketing strategy that avoids greenwashing. You won’t regret taking the eco-friendly route to entrepreneurship!
To stay up-to-date on the latest news in the tattoo industry, check out Tattoo News!