LAPOINTE is the first brand to collaborate with LAPOINTE on a clothing collection. But, it didn’t just come out of nowhere.
In fact, Sally LaPointe, the creative mind behind LAPOINTE, has been friends with Jonathan “JONBOY” Valena for a while. It was logical for them to collaborate on this project.
LaPointe even said, “When conceptualizing my first collaboration I wanted it to feel natural so working with a friend felt like the right way to start. I have many of Jon’s tattoos and our SS17 show was the first fashion show he ever attended; it was the most natural of pairings.”
LaPointe added: “Jon and I share a love for New York which inspired the capsule. Each piece holds a special place in my heart.”
It is an ode to the friendships LaPointe has with New York as well as the impact it had on their careers and art.
JONBOY arrived in New York shortly after he started his tattoo business in the middle-west. While there, he was among the people that made the “tiny tattoo” into a major fashion and tattoo trend. He has since tattooed Justin Bieber and Hailey Bieber as well as Travis Scott and Post Malone with his small, minimalistic tattoos.
In the JONBOY x LAPOINTE collaboration, you will see graphics and words that are inspired by his works.
JONBOY’s intricate line tattoos are perfect for pairing with LAPOINTE’s monochrome minimalist designs. It is as natural as the friendship.
JONBOY even agrees with this statement, saying:
“Doing a capsule collection with Sally Lapointe just made sense to me. The very first NYFW show I ever got to attend was LAPOINTE’s SS17 runway show! Her work was something I became an avid fan of, but she wouldn’t ask me to design a tattoo. Since then, we’ve become close friends. I wanted to create designs that reflect my passion and tell the story of my relationship with New York City: A city that continues to surprise me with what’s around the corner and a city that constantly challenges me.”