You I have always wanted to get a Chanel Camellia tattooed on the back of my derriere. But, it was a fantasy that I had for a long time. The stereotypical image of a scroungy tattoo parlor wasn’t very flattering. Well, no more “scroungy tattoo parlor” excuses. And no longer any worries of an ex-lover’s name inked across your upper arm lasting forever.
Say hello to Ephemeral, the uber chic tattoo studio (don’t call it a parlor) in Montrose that is bringing big changes to the world of tattoos.
Ephemeral tattoos disappear in nine to fifteen months, as the name suggests. No worries if the person who inspired you to get a tattoo is not available. Just like he/she did, the offending name will disappear soon.
The Ephemeral motto: “Regret nothing. Made to fade.”
The California-based company has opened its first Texas studio in Montrose at 1665 Westheimer and it’s a beauty, resembling more a high-end salon or even a cozy watering hole. From the very beginning, there is a feeling of calm and comfort in this Houston tattoo parlor.
Ephemeral tattoos are just like the traditional ones. Artists apply them with needles. However, the ink will fade away. Houston’s studio currently employs four artists and three customer support reps. Plans for growth are in place.
“Our goal with our first five studios (in Brooklyn, Los Angeles, San Francisco, Atlanta and now Houston) was to reach as many U.S. regions as possible in cities that reflect our shared passion for cultural diversity and richness,” Ephemeral CEO Jeff Liu tells PaperCity. “It was a no brainer to make Houston our first Southern studio, given its minority-majority population and its claim as the parent city of some of the most renowned cultural pioneers in the country.”
A temporary tattoo is the result of three PhD chemical engineers who came together during their studies at New York University. But what if the body art wasnt’ permanent, the guys pondered? It took seven years to develop the ink that would be broken down by the body’s natural mechanisms. The ink can be biodegradable. It’s done! Ephemeral was then created.
This is an example of how it all works.
“At Ephemeral, we know the need for self expression and a tattoo that changes as you do is ubiquitous,” Liu says. “Therefore, we’re committed to expanding in a way that will make our ink as accessible as possible to people.”
